Title: Head of Marketing Products Department
Company: Samokat (UMNYY RITEIL LLC)
Location: Moscow
Experience: Over 6 years
We are looking for a product leader who will take responsibility for the strategy and development of customer marketing products — CRM/CDP platforms, ML-campaigning, trigger scenarios, CVM pricing, and game mechanics (metagame).
This is not about "supporting the existing." This is about building a system where every customer contact is managed by data, ML, and business logic.
What you will be doing:
- Developing the CRM / CDP platform: customer segmentation, launching marketing campaigns, no-code scenarios, near-real-time event collection;
- Managing ML campaigning: determining who to communicate with and with what offer (new items, discounts), implementing uplift/RFM/predictive models;
- Designing trigger communications: retention scenarios, reactivation, reminders;
- Being responsible for CVM and personal discounts;
- Developing the metagame: a gaming environment with progression and partner integrations;
- Managing a team: prioritization, OKRs, product methodology, hiring and developing product managers;
- Building partnerships with marketing, the App team, and the CTO — so that everyone understands the value and priorities of your products.
What we expect from you:
- Experience in managing marketing products (CRM/CDP, communications, promotions, personalization);
- Real participation in projects with ML: setting tasks, implementing models, evaluating business impact;
- Experience managing direct and cross-functional teams of 50+ people;
- Understanding of customer segmentation and building personalized scenarios;
- Ability to speak the same language with marketing and development — you are the bridge between business goals and technology;
- Strategic thinking + readiness to work in operational tasks.
Will be a plus:
- Experience in e-commerce / q-commerce / e-grocery;
- Launching game mechanics or metagame;
- Working with AdTech / Retail Media;
- Building a CDP from scratch or scaling an existing platform.
Conditions:
- Five-day work week, eight-hour workday (Friday is a shortened workday);
- Official employment according to the Labor Code of the Russian Federation from the first day and all social guarantees;
- White salary and Sber's salary project, thanks to which you will have access to preferential mortgages (or refinancing of existing ones) for those who have been with us for six months or longer, as well as a free Prime+ subscription, access to online cinemas, audio services, pharmacies, and more;
- Voluntary medical insurance with dentistry after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
- We provide the necessary equipment for work (laptop, mouse, headphones);
- Conditions for professional development and career growth;
- Comfortable offices in cities of presence — with a quiet zone for work and meeting rooms for discussions and brainstorming sessions;
- Employee bonuses: corporate discounts from partners, contests and quizzes with prizes, gifts for children, and much more.
Skills: CRM, Marketing Planning, Strategic Planning, CDP, Strategic Marketing, ML
