Title: Senior Category Marketing Manager (Culinary and Bakery Products) Company: Samokat (Smart Retail LLC) Location: Moscow Experience: 3 to 6 years

Responsibilities:

• Develop and implement annual, quarterly, and monthly promotion plans for categories (culinary/ready-to-eat, bakery products, hot kitchen), including ad hoc requests.
• Achieve commercial KPIs in collaboration with the commercial department (check penetration and user penetration, write-off share, retention, revenue).
• Prepare briefs and set tasks in JIRA for marketing initiatives.
• Develop concepts for in-outs (new products for marketing initiatives) for major seasons and projects based on analysis of trends, audience, competitors, and market practices.
• Analyze the effectiveness of category promotion, plan-vs-actual reporting for category projects.
• Formulate and test hypotheses for category development, evaluate and scale best practices.
• Conduct negotiations with partners and suppliers.
• Prepare reporting presentations for categories and projects.
• Plan and control the budget for marketing initiatives.
• Project activities.

What we expect from you:

• At least 3 years of experience in the FMCG e-com / e-grocery segment.
• Experience with categories such as "Culinary/Ready-to-eat/RTE" (including experience with hot kitchens), "Bread and bakery products".
• Experience with analytics – ability to work with data and draw reasoned conclusions; ability to analyze the market and competitors; identify growth points in user scenarios and propose solutions.
• Understanding of metrics: GMV, ARPPU, penetration, retention, conversion; ability to work with RFM segmentation.
• Presentation skills – public speaking to commercial teams and management.
• Proactivity, systemic thinking, budget management.

What we offer:

• A five-day work week, an eight-hour workday, hybrid work format.
• Official employment according to the Labor Code from day one and all social guarantees.
• White salary and Sberbank's salary project, which provides access to preferential mortgages (or refinancing of existing ones) for those who have been with us for six months or longer, as well as a free Prime+ subscription, access to online cinemas, audio services, pharmacies, and more;
• Voluntary medical insurance with dental coverage after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
• Necessary equipment is provided for work (laptop, mouse, headphones);
• Opportunities for professional development and career growth;
• Comfortable offices in cities of presence – with quiet zones for work and meeting rooms for discussions and brainstorming sessions;
• Employee bonuses: corporate discounts from partners, internal Samokat contests and quizzes with prizes, gifts for children, and much more.