Growth Lead for a Mass-Market B2B Fintech Product

Growth Lead for a Mass-Market B2B Fintech Product

We are developing a fintech platform for small and medium-sized businesses. It consolidates key B2B products: lending, payment solutions (Split and Yandex Pay for Business), and ecosystem services. Our goal is to make financial services for businesses accessible and convenient.

You will work in a dynamic growth stream. You will manage projects aimed at increasing partners' GMV and actively communicate with product, marketing, finance, and other teams.

What tasks await you

Working with Promotional Mechanics You will create, launch, and optimize promotional campaigns, special offers, and loyalty programs together with the marketing and product teams.

Reducing B2C User Churn You will analyze the reasons for churn, identify bottlenecks in the user experience, and develop and implement initiatives for customer retention.

Cross-Selling within B2C You will seek and implement opportunities for cross-selling within the B2C segment, creating mechanics that will encourage users to try new products and services.

Growth Mechanics You will generate and prioritize growth hypotheses, conduct A/B testing of new features and marketing activities, and scale successful solutions.

We expect you

• Have worked in product marketing, business development, or loyalty for at least five years and have independently managed projects aimed at growing specific metrics
• Have conducted experiments (A/B, quasi-experiments where applicable) and scaled successful practices
• Can formulate hypotheses and requirements
• Calculate effects jointly with analysts and finance specialists and defend solutions to stakeholders
• Organize implementation with product, development, operations, marketing, and other departments
• Control timelines, risks, launch quality, and post-release metrics

Will be a plus

• Have worked in a bank or fintech with the SME segment