We are looking for a growth manager who will take on the full cycle of developing promotional mechanics and loyalty tools: from identifying growth points and forming hypotheses to launching, analyzing, and scaling solutions across the entire ecosystem.

This role is suitable for someone who knows how to work with funnels and CJ, understands where growth lies, and can turn ideas into measurable business results.

What tasks await you

Identifying and implementing growth points You will need to find growth points in user scenarios and CJ: analyze funnels, user behavior and metrics, form hypotheses, and prioritize initiatives with maximum business impact.

Integrating loyalty tools into the user journey and developing promotional mechanics You will integrate loyalty mechanics and promotions into the transactional and other CJ of the ecosystem's services: enhance key funnel steps, increase conversion and frequency through organic product solutions, not 'external' promos. You will also launch new mechanics and campaigns: from idea and approval of parameters to implementation and scaling. It is important to focus on the incremental effect and long-term growth of metrics.

Experiments and A/B testing Your area of responsibility will include the full cycle of experiments: hypothesis formulation, test design, launch, results analysis, and decision-making. Key principles are fast iterations and a data-driven approach.

Economics and efficiency You will calculate unit economics, manage budgets, and evaluate the ROI of initiatives. It is important to maintain a balance between short-term growth and long-term user value.

Scaling successful solutions and cross-functional work You will need to find working mechanics and replicate them to other segments, scenarios, and services, turning local successes into systemic growth. You will work at the intersection of product, marketing, and analytics: synchronize teams, agree on priorities, and bring initiatives to a result.

More about product creation at Yandex — in the channel Yandex for Products

We expect that you

• Managed growth projects, worked with product, CRM, and loyalty programs
• Worked with A/B tests and understand the principles of correct experiments
• Worked cross-functionally with product, marketing, and analytics
• Know how to find growth points in funnels and CJ
• Strong in analytics: know how to work with data and draw conclusions
• Know how to form and test hypotheses
• Understand how to scale successful mechanics
• Know how to structure tasks and bring them to completion
• Are ready to work under conditions of uncertainty and take responsibility

Will be a plus

• Experience in retail banking or ecosystems
• Basic knowledge of SQL