Referral Program Project Manager

Our team is responsible for attracting couriers for leading delivery services — Yandex Food, Market Delivery, and Yandex Lavka. We ensure a constant flow of candidates, working with both standard and non-standard attraction mechanics — for example, with a referral program.

We are looking for an independent project manager who will take on the full cycle of developing the referral direction: from strategy to implementation and optimization.

What tasks await you

Development and implementation of a referral program development strategy You will create and implement a comprehensive channel growth strategy. This includes analyzing the current performance metrics of the program, forecasting potential growth points, and developing an action plan to implement them. You will define optimal motivation mechanics, design a system of bonuses and rewards, and develop approaches to audience segmentation for the most effective targeting. You will constantly monitor results and adjust the strategy based on current data.

Optimization of the attraction funnel and scaling of volumes Your task is to build and continuously improve the entire cycle of interaction with referees and referrers: from the moment of invitation to starting orders and further work. This involves a deep analysis of each stage of the funnel, identifying bottlenecks, and developing solutions to eliminate them. You will work on improving the user experience in the referral process, test various communication options with program participants, and implement tools to increase conversion. An important component is the volume of traffic generated by the referral program, within which you will need to find new ways to scale and analyze the effectiveness of new mechanics.

Management of cross-functional projects and interaction with teams You will coordinate the work of various company departments to implement initiatives for developing the referral program. This involves setting tasks for developers, aligning requirements with the product team, collaborating with marketing on program promotion, and interacting with analysts to evaluate the effectiveness of changes. You will become the connecting link between different departments, ensuring clear communication and timely completion of work.

More about product creation at Yandex — in the channel Yandex for Products

We expect that you

• Have experience in product or project work (referral programs, marketplaces, HR-tech, freelance platforms will be an advantage)
• Know how to analyze data, build funnels, calculate channel economics
• Possess product thinking skills, understand CJM, UX, A/B testing
• Have managed cross-functional projects (from idea to implementation)
• Have strong communication skills, can justify decisions and negotiate with teams
• Are independent, capable of forming a strategy and making decisions without constant management involvement

It will be a plus

• Have worked in recruiting, commerce, referral or partner programs
• Know SQL or BI tools (for independent analysis)
• Have worked in startups or dynamic environments