The history of PIMS began in 2018, when founders Artur Shusteriovas and Gleb Golubev set out to create invigorating drinks unlike anything already on the market. Long experiments, dozens of tea varieties, hundreds of additional components – this is how the ideal formula was born.

Now PIMS is an international brand that sets trends and brings together creative people. We work with companies like: Yandex Music, MEDIA BASKET, MONOCHROME, RAD, REFEEL, TOPSTRETCHING, and many others.

We pay attention to every detail — from the unique cup to the moment the guest takes their first sip. This is the magic of PIMS.

What needs to be done:

• Manage and optimize listings on franchise aggregators;
• Set up and manage paid traffic for franchise applications (targeting, contextual, seeding);
• Prepare content about the business opportunity: point economics, breakdown of figures, "how much a franchisee earns";
• Manage the promotion budget within approved limits;
• Build and continuously optimize the application funnel at each stage;
• Set up end-to-end analytics: determine which channel provides not just cheap, but quality leads;
• Work in close conjunction with the sales department: transfer leads, receive feedback on their quality, and adjust traffic sources;
• Work with franchise reviews, form a positive public image about cooperation with the brand;
• Collect and package cases and stories of successful franchisees for use in promotion.

We expect:

• Experience in marketing/lead generation for B2B — franchise experience is not mandatory, but experience promoting complex products/solutions with a long deal cycle is important;
• Agency background — a plus;
• Understanding of how the "traffic → lead → deal" funnel is built and how to calculate channel effectiveness;
• Understanding the difference between a targeted and a non-targeted lead, the ability to build lead qualification together with sales;
• Desire and ability to automate processes (funnels, analytics, reporting);
• Readiness to work primarily from the office (hybrid) — full remote work is not considered;
• Experience working in HoReCa, retail, or franchising;
• Organization, attention to detail, and ability to work in a multitasking mode;
• Strong communication skills and a high level of independence;
• Readiness to deeply immerse yourself in the product and company processes.

What we offer:

• Work in a modern and dynamic company with a cool corporate culture;
• Opportunity for professional growth and training — we are constantly developing and helping our employees do the same;
• Real contribution to the development of an international brand;
• Comfortable office in an A-class business center with a kitchen, lounge area, and meeting rooms;
• Principle of valuing every person in the team;
• Corporate discounts on all PIMS products;
• Market-rate salary, the final amount will be discussed at the interview.