The perfumery and cosmetics supermarket Zolotoye Yabloko is looking for a Chief Product Owner
Responsibilities:
- Interact with the head office to form a strategic vision and develop a product roadmap in the field of e-commerce with the aim of successfully entering the Chinese market, localizing it, and scaling it.
- Conduct in-depth analysis of the Chinese market: study local competitors, consumer behavior patterns, regulatory framework, and digital environment.
- Define and prioritize product goals, as well as manage the product backlog.
- Prioritize and develop functionality and initiatives taking into account the specifics of Chinese users, market trends, and local characteristics.
- Build processes and manage the product team.
- Implement best practices adapted to the specifics of doing business and development in China (e.g., Agile methodologies, rapid iteration cycles).
- Deeply study the needs and psychographic characteristics of Chinese consumers; analyze feedback from local channels for continuous improvement of UX and meeting the expectations of the local audience.
- Use analytics data from Chinese platforms for product decision-making, including conducting A/B testing adapted to the local audience.
- Promptly adapt the product and strategy to rapidly changing trends, technologies, and regulatory requirements.
- Manage the full product lifecycle in China: from concept localization and launch to subsequent product development using the Agile methodology.
Requirements:
- Proven experience as CPO or Lead Product Manager related to the successful launch or scaling of digital products in the Chinese market.
- Excellent understanding of Chinese business culture.
- Practical experience launching products on platforms such as WeChat, iOS, and Android, as well as integration with social networks.
- Deep understanding of market specifics, e-commerce trends, local UX principles, and online consumption models in China.
- Ability to solve complex, market-specific problems, manage unique risks (competitive, regulatory), and plan and organize teamwork in a cross-cultural environment.
- Experience in data-driven decision-making using Chinese analytics platforms and understanding local KPIs.
