Influence Manager

at S&P Digital. Moscow.

ABOUT US: Music label S&P Digital.

RESPONSIBILITIES: • Develop promotion mechanics for track sounds on social media with vertical format (TikTok, Reels, and Shorts). • Select content creators for specific releases, audiences, and mechanics. • Create briefs for creators before launching influence campaigns. • Build and maintain a database of loyal creators: search for new bloggers, update contacts, track costs, statistics, and content quality. • Communicate with creators, contractors, managers, and artists: negotiate terms, brief, monitor deadlines and content releases, and moderate content according to the given technical specification. • Monitor social media trends, quickly adapt them for label releases. • Track sounds, analyze their growth, and propose further promotion plans. • Budgeting and expense control for influencers and contractors. • Monitor content releases, collect links, reach, engagement, ER, CPV, and other metrics. • Create "farm" TikTok accounts to promote sounds. • Search for new formats of interaction with influencers within existing platforms. • Conduct influence events aimed at building loyalty to promote artists and the label's image in the industry. • Prepare all necessary documents, post-campaign reports, and compilations upon request from artists and management to maintain the label's expertise. • Attend all events involving a large number of influencers, such as VK Kvartirnik.

REQUIREMENTS: • Understanding of social media algorithms for vertical video. • Excellent knowledge of the blogger sphere in Russia. • Own loyal blogger base for any task. • Use of AI services in operational influencer marketing. • Strong awareness of trends, bloggers, formats, and mechanics. • Interest in music and a desire to understand different genres. • Ability to quickly generate ideas for a specific track. • Skill in communicating with bloggers and contractors. • Organization: ability to manage spreadsheets, record agreements, monitor deadlines. • Basic understanding of metrics: reach, views, ER, CPV, engagement, sound usage dynamics. • Ability to draw conclusions from collected statistics of past campaigns. • Responsibility, attention to detail, and readiness to work at a fast pace.

CONDITIONS: • Employment according to the Labor Code of the Russian Federation. • Work schedule 4-1, 4 days in the office, 1 day remote, from 10:00 to 18:30. • Voluntary medical insurance, Skyeng, other training opportunities. • Comfortable office in the city center, with fruits and sweets.

CONTACTS: job@sp-digital.ru