Company:** Tetrika Online School Location: Moscow Experience: 3 to 6 years

Hi! We are Tetrika Online School, one of the largest EdTech companies in Russia in the school education segment. In 7 years, we have already helped thousands of schoolchildren find their tutor and conducted over 2 million lessons on our platform.

We continue to grow, which means we need new talents. We are now inviting a Head of Content Marketing Department to our team, who will be responsible for implementing the content strategy, brand management, and all key areas of content marketing:

Responsibilities:

• Implement content strategy and form medium-term and short-term content plans;
• Manage branding, brand identity development, and Tone of Voice;
• Develop creative concepts for marketing activations;
• Manage the media design function: organize the production of promotional materials for articles, newsletters, SMM, advertising, special projects, and the sales department;
• Manage the web design function: organize the design, development, and layout of landing pages for advertising channels and activities for nurturing existing clients;
• Manage the copywriting function: organize the writing and editing of articles for the blog and Zen, preparation of texts for landing pages, social media posts, and CRM newsletters, as well as the development of texts and presentation structures;
• Organize video interviews and webinars production: develop original scripts, select participants, coordinate shooting and editing;
• Manage the SMM function: develop channels on MAX, Telegram, VKontakte, and Instagram, engage in comment marketing;
• Manage a team of 10 people, including media designers, web designers, copywriters, and SMM specialists: define key focus areas, control KPIs, manage employee hiring and development, and oversee payroll budget;
• Meet department targets: ensure high-quality content marketing metrics focused on business metrics, and adhere to planned volume and release deadlines;
• Manage team workload and backlog, prioritize tasks from stakeholders;
• Establish cross-functional interaction with SEO, performance, CRM marketing, and development teams for joint project implementation.

Candidate Profile:

• Content marketing experience of 5+ years;
• Experience as a Head of Content Marketing Department for 2+ years;
• Team management experience of 7+ people;
• Experience with a multi-product and multi-brand portfolio;
• Experience in developing content strategy and content plans;
• Deep understanding of content marketing's impact on business metrics, successful case studies of creating content funnels;
• Strong skill in managing content as a consistent information product: selecting relevant formats to solve specific communication tasks, storytelling;
• Experience in developing and refining design systems, brand books, UI kits;
• Successful case studies of brand and ambassador development through SMM channels;
• Experience in managing media and web design, SMM, and copywriting functions;
• Experience in implementing joint projects with the product marketing department;
• Advanced proficiency in Figma and Tilda;
• Experience in producing dynamic content (webinars, lessons, etc.);
• Experience in improving the efficiency and optimizing the throughput of the content marketing department;
• EdTech experience will be an advantage;

What we offer:

• Official employment according to the Labor Code of the Russian Federation in an accredited IT company;
• Hybrid work format with flexible start times (from 9:00 to 11:00);
• Voluntary medical insurance with dental coverage after 3 months of employment;
• 50% discount on training for employees and their children on our platform;
• Corporate discounts from our partners;
• Cozy office within walking distance of Kurskaya metro station, located in the Artplay creative cluster.

Hiring Process: Recruiter Interview → Manager Interview → Test Task → Director Interview → Offer.