About Us:

Pirogov University (RSMU n.a. N.I. Pirogov) is one of Russia's leading medical universities. We don't just train doctors and scientists — we shape the future of healthcare through science, innovation, and quality education at all stages of a professional journey.

Our Marketing Department is the driver of the university's marketing communications. We create and manage a brand that speaks to prospective students and their parents, practicing physicians, researchers, and partners in a clear and modern language. Our responsibilities include digital and offline channels, educational products, image projects, and print materials, as well as full-scale production.

We develop design and identity for individual projects, create landing pages, shoot photo and video content, launch advertising campaigns, develop print materials, and oversee every stage — from idea to implementation.

We are a team that is not afraid of complex tasks, as we know how to manage projects and contractors, test hypotheses, and achieve measurable results. We value initiative, healthy enthusiasm, and the ability to see things through to the end. And we are looking for a proactive, energetic, systematic, and creative specialist to join us, ready to take responsibility for the university's brand and projects, initiate and test new approaches and ideas, never stop at what has been achieved, and see opportunities where others see routine. If you are passionate about your work and want to influence the development of one of the country's leading medical universities — we are on the same path.

Responsibilities:

1. Brand Management and Strategy

• Development and implementation of a marketing strategy for promoting educational programs and individual university projects.
• Positioning, target audience segmentation, formation of Unique Selling Propositions (USPs) for different audience segments and funnel stages.
• Development and control of a unified tone of voice, visual identity, and key messages across all communication channels (website, social media, advertising, print, events, PR).
• Building and controlling the Customer Journey Map (CJM) — from initial brand acquaintance to enrollment and post-training, ensuring a consistent and high-quality experience at all stages.
• Regular analysis of the competitive environment (USPs, communications, visuals, competitor activities) with recommendations for strengthening our own positions.

2. Project and Production Management

• Gathering and structuring information for the preparation of leaflets, brochures, presentations, and other print/digital materials.
• Design development in collaboration with designers (briefing, layout control, final version approval).
• Control of online advertising launch schedules — coordinating dates, platforms, and budgets with contractors and internal teams.
• Management of external contractors (printing houses, production studios, photo/video, targeted advertisers, SEO specialists) — from selection to acceptance of work.
• Coordination of internal resources for the timely launch of projects (websites, landing pages, creatives, mailings).

3. Digital Marketing and Analytics

• Development, launch, and management of advertising campaigns in Yandex.Direct, preferably from setup to KPI optimization.
• Advertising budget management: allocating funds across channels, forecasting costs, identifying efficiency points, monthly optimization.
• Development and A/B testing of landing pages (landing pages, websites) for educational programs and projects. Collection, structuring, and control of website content (texts, photos, videos, forms).
• SEO audit and optimization: working with semantics, technical page optimization, improving positions for target queries, controlling meta tag and content population.
• Planning, preparation, launch, and control of E-mail newsletters (segmented campaigns, scenarios, trigger emails, analysis of open rates and conversions).
• Development of content strategy and content plan for SMM (in collaboration with a designer and copywriter), implementation of engaging and gamified mechanics, contests, and interactive elements.
• Monitoring messages in messengers and social media for specific projects, timely response to feedback, managing objections and reputational risks.
• Data analysis, hypothesis generation and testing (including A/B tests of creatives, offers, landing pages), implementation of successful solutions into the strategy.
• Preparation of regular reports on key metrics.
• Tasking external contractors (targeted advertisers, SEO specialists, content managers) and controlling the quality of their work.

4. Budgeting and Documentation

• Data collection, allocation, and control of the advertising budget (distribution across channels, cost optimization).
• Preparation and control of contractor agreements, project documentation.
• Maintaining reporting to management on key projects.

We expect you to have

• At least 6 years of experience as a marketer / brand manager.
• Developed and launched advertising campaigns and activities for various projects.
• Organized design work and understand the process of creating print/advertising materials — collected content, assigned tasks to designers, saw them through to print.
• Experience in project work, controlling project implementation schedules.
• Managed external contractors (design, production, printing, digital agencies).
• Understand SEO, SMM, targeted advertising, influencer marketing at a level sufficient for tasking and quality control.
• Be creative, systematic, and able to explain numbers in simple terms.

Will be an advantage:

• Experience in education / EdTech.
• Experience in independently launching advertising campaigns in Yandex.Direct. Please provide details in your cover letter, including budget sizes. Case studies and reports attached as a portfolio are welcome.
• Confident work with web analytics, ability to build dashboards and draw conclusions.
• A portfolio with examples of both advertising campaigns and print/project materials.
• Experience in coordinating a team (2+ people) or project management.
• Experience working with CRM (Bitrix24).

We offer

• Official employment under the Labor Code of the Russian Federation from day one.
• White salary, paid twice a month: base salary. Bonus twice a year based on performance.
• Payment of sick leave and vacations according to the Labor Code of the Russian Federation.
• Office-based work format (5/2, convenient choice of start time).
• Diverse range of tasks — from brand strategy to controlling printing houses and advertising campaign schedules.
• 25% discount on dentistry at the university clinic after the probationary period.