Creative Director (Brand & Content) for the international refreshing candy brand SCANDIC
The international refreshing candy brand SCANDIC is looking for a Creative Director.
SCANDIC is an international FMCG brand (refreshing candies in collectible metal tins).
The company is building a brand where content is the main growth driver, not marketing support. They are not looking for someone who creates content, but for someone who defines how the brand thinks, speaks, and looks.
Objective:
To build a system where content:
- Scales;
- Remains consistent;
- Begins to live beyond the brand.
Responsibilities
- Define the tone of voice and communication rules (how the brand speaks / does not speak);
- Develop a visual brand book and ensure its compliance;
- Hire and coordinate the work of a communication designer;
- Be responsible for visuals across all media: digital, outdoor advertising, TV;
- Build a content production system;
- Manage creative and production;
- Launch scalable formats: short video, UGC, bloggers;
- Control the quality and integrity of the brand.
Requirements:
- Experience in FMCG, especially impulse categories and alcohol;
- Experience in building communication systems;
- Experience in developing guidelines / brand books;
- Understanding of scalable content;
- Experience managing contractors;
- Portfolio with case studies;
- Understanding of the 14–27 audience.
Will be a plus:
- Experience with product placement in films, series, shows;
- Own creative style and a knack for trends before they become mainstream;
- Experience with cinema advertising, events, pop-ups;
- Working with youth brands or startups in the growth phase;
- Proficiency in AI tools: Midjourney, Runway, ChatGPT, Claude.
Conditions:
- Employment according to the Labor Code of the Russian Federation;
- Salary: 200,000 RUB gross (depends on experience and portfolio);
- Quarterly bonus for KPIs (reach, ER, virality);
- Hybrid format: office in St. Petersburg / Leningrad Oblast + remote;
- Probationary period of 3 months with clear KPIs;
- Production budget — you won't be shooting on your phone alone, there are resources for contractors;
- Growth opportunities: you will build the department together with the CMO, not join an existing structure.
