The charitable social project ZHIVA.YA is looking for a PR Director who can not only tell the whole country about it but also build systematic marketing around the project.

Responsibilities:

PR:

• Represent the project in the public sphere (including the Presidential Administration, State Duma, Federation Council, relevant ministries and departments)
• Participate in the development and implementation of the PR strategy
• Formulate and implement a PR activities plan
• Propose and implement PR effectiveness metrics
• Organize interviews, publications, events
• Write and publish articles, press releases, news, interviews, and official comments in the media
• Build relationships with journalists, bloggers, opinion leaders, and public figures
• Promote the project and project management at conferences and industry events
• Formulate and defend the PR budget
• Create and develop a pool of media and information partners
• Participate in the preparation of the public annual report

Marketing:

• Develop and implement the project's marketing strategy
• Manage brand positioning and development
• Set up and optimize advertising campaigns (including Yandex.Direct)
• Work with the funnel for attracting and retaining beneficiaries
• Develop digital channels and attract the target audience
• Analyze the effectiveness of marketing campaigns and channels
• Synchronize marketing and PR into a single system

Management:

• Form and build a marketing and PR team
• Build processes and ensure results are achieved

What is important:

• Higher education (marketing, advertising, brand management, PR, economics)
• 5+ years of experience in PR/marketing
• Understanding of the specifics of PR and marketing in the non-profit sector
• Experience in developing digital channels and attracting an audience
• Practical experience with advertising tools (including Yandex.Direct)
• Strong copywriting skills: the ability to write clearly, quickly, and to the point
• Experience with analytics (Google Analytics, Yandex.Metrica)
• Experience interacting with government agencies and relevant ministries
• Ability to prepare strong and persuasive presentations (PowerPoint / Miro / Figma / Canva / Photoshop)
• Willingness to work in a multitasking environment and effectively manage priorities
• Result-oriented and ability to complete tasks
• High stress resistance and readiness for intensive work
• Engagement in the information field: activity on social networks, understanding of current affairs, participation in professional events

What is offered:

• Work in a socially significant federal charitable project
• Work schedule: 5/2, 09:00–18:00
• Remote work format
• Probationary period - 3 months
• Formal employment according to the Labor Code of the Russian Federation, a competitive fully "white" salary, and its timely payment
• Work in a cohesive team of professionals with opportunities for knowledge sharing and development
• Participation in interesting projects and professional expansion