Creative for the Alice AI Team

We are building communications around Alice as Yandex's AI platform — both in advertising campaigns and in the general culture. We are looking for a creative who confidently works with meanings, insights, mechanics, and wording and knows how to bring ideas to fruition.

What tasks await you

Development of creative concepts and big ideas You will be responsible for conceiving and developing large-scale creative ideas for 360° campaigns: from finding a strong insight to creating clear and effective mechanics for different channels — OLV and video, digital, special projects, seeding, offline activations, and product launches. It's important not just to generate ideas, but to develop them into a holistic, implementable concept.

Forming message architecture and working with text You will build the communication system: formulate key theses and RTB, set the tone, think through examples of messages for different surfaces and formats. Your area of responsibility includes creating and editing slogans, scripts, synopses, and wording for KV and videos, so that the Alice brand sounds lively, human, and precise.

Presenting and implementing ideas with the team You will be responsible for formatting ideas into presentations and defending them before marketing, product, brand, and PR teams. You will also participate in production: writing briefs, assigning tasks to contractors, providing creative supervision, and controlling quality at all stages — from pre- to post-production. The work involves close collaboration art + copy with art directors and designers to create holistic and noticeable campaigns.

We expect that you

• Have over four years of experience producing creative work in an agency or strong in-house team, have executed integrated campaigns, and can show a portfolio
• Know how to find insights and turn them into great, effective ideas
• Understand the ecosystem of formats in large campaigns: video/OLV, digital, social media, special projects, offline — and know how to devise mechanics for them
• Know how to defend ideas and handle objections: argumentatively, structurally, and very flexibly
• Know how production works: briefs, deadlines, processes, requirements
• Value quality: it is important for you to produce results at the level of the world's leading brands in the AI industry
• Work evidence-based: use metrics, insights, effectiveness justifications, and know how to gather proof of solution effectiveness
• Are familiar with global and local trends in the creative industry, possess broad expertise in this area
• Have an intuitive feel for context and language

Will be a plus

• Have created campaigns for tech products (AI, gadgets, services) and know how to explain complex things in simple language
• Know how to build message systems and maintain brand and campaign tone at a large scale
• Understand how viral mechanics are born