Company:** Osome
Location: United Arab Emirates; Singapore
Employment type: FULL_TIME

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time. We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.

What to expect:

As the VP of Marketing, you'll own Osome's demand engine: the qualified pipeline we generate, what it costs us, and how resilient it is. You'll carry a SQL and CAC target alongside our VP of Sales, and you'll own brand and positioning in service of those numbers. This is a demand and efficiency role first, and a brand role second. As a critical contributor to our company's direction and growth, you'll report directly to the CEO and own marketing strategy, the self-serve acquisition funnel, and marketing operations. We currently have operations in four markets: Singapore, Hong Kong, the UK and the UAE, but market our services globally. You will own growth across all of these markets and enter new ones.

What you'll do:

Own marketing-sourced qualified pipeline and blended cost per acquisition by territory.
Reduce our dependence on any single acquisition channel. No channel should be able to take more than a third of our pipeline with it.
Own messaging and competitive differentiation, positioning Osome's unique value proposition across our markets in a category where competitors replicate each other's landing pages within a week.
Lead a team of ~20 across demand creation, demand capture, web, content, design and field marketing.

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