About The Role

The VP of Sales will play a critical role in leading the next phase of growth at Improvado (we just crossed $10M ARR milestone). You will own sales strategy and execution end-to-end: building a predictable, scalable sales engine, growing pipeline, and leading a high-performing global sales team.

You will drive growth across our ICP: U.S.-based enterprise brands and marketing agencies with $1M–$25M+ annual marketing spend and centralized decision-making structures.

This is a hands-on leadership role for a metrics-driven sales leader who knows how to build, scale, and operate modern SaaS sales organizations in a fast-moving environment.

Responsibilities

• Own and execute the company’s sales strategy to drive consistent ARR growth and build a predictable revenue engine toward $20M+ ARR and beyond.
• Build, lead, and scale a high-performing global sales organization, owning both new business and expansion revenue (upsell & cross-sell).
• Champion AI-first sales practices by leveraging AI tools for prospecting, deal intelligence, and productivity; drive adoption of AI across the sales organization.
• Use data to drive decision-making across hiring, performance management, forecasting, and strategy.
• Define and manage sales targets, quotas, forecasting, pipeline coverage, and performance management.
• Establish and optimize outbound, inbound, and expansion motions to significantly grow a qualified pipeline.
• Implement repeatable sales processes, playbooks, and methodologies to improve win rates and sales efficiency.
• Maintain strong, up-to-date knowledge of Improvado’s product and value proposition to guide the team in complex sales cycles.
• Personally engage in key enterprise and strategic deals, providing deal strategy, coaching, and executive presence.
• Partner closely with Marketing, Customer Success, Product, and Leadership to align the go-to-market strategy and execution.