Marketing Director
About the Company
Cargonomica is an IT ecosystem that reduces the cost of cargo transportation. Since 2007, we have been automating processes and offering the best prices, helping transportation businesses work more efficiently. Within the ecosystem, we have 9 business units that cover all the needs of a carrier: from digital services to logistics solutions.
Responsibilities:
- Development and implementation of the company's marketing strategy for the short and long term.
- Conducting regular research on the target audience, analysis of competitors, trends, and communication channels.
- Formation of detailed customer portraits and mapping of their needs.
- Lead generation and setting up sales funnels for all 9 business units of the ecosystem.
- Development and implementation of comprehensive customer acquisition and retention strategies.
- Management of the CRM system and a unified customer database: data quality control, setting up end-to-end analytics, and customer journey optimization.
- Control of brand consistency and quality at all touchpoints (website, social media, presentations, documents, offline materials).
- Formation and maintenance of a positive company reputation in the market.
- Management of the content plan: online magazine, podcasts, development of media as a tool for promoting the brand and products.
- Building, developing, and effectively managing a marketing team: hiring, onboarding, setting KPIs, mentoring, and establishing transparent work processes.
- In-depth analysis of the effectiveness of marketing activities: calculation, monitoring, and optimization of key metrics (ROMI, ROI, LTV, CAC, conversion rates), report preparation, and data-driven management decisions.
Who we are looking for:
- An experienced Marketing Director with proven cases of increasing brand awareness and scaling the customer base.
- Strong management skills: ability to build a team from scratch or reorganize the current staff, motivate specialists, and establish systematic department work.
- An expert in marketing analytics: proficient in ROMI, ROI, LTV metrics, able to build dashboards, identify growth points, and justify budgets with data.
- Strategic mindset: ability to see the big picture, plan several steps ahead, and react flexibly to market changes.
- A practitioner and leader simultaneously: ready not only to set tasks but also to dive into key projects, test hypotheses, and bring them to fruition.
- Proficiency in the full spectrum of acquisition channels: from performance and SEO to PR, event marketing, and offline activities.
- Results-oriented, ready to take responsibility and grow with the company.
Conditions:
- Voluntary medical insurance with dental coverage and service at K31+ and other premium clinics.
- Premium fitness facilities in the office building or full compensation for any sports activities.
- Income indexation twice a year.
- Work in a stable, "white" (legally compliant and transparent), and dynamically developing company.
- Young, friendly team of professionals.
- Vibrant corporate events every 3 months.
- Comfortable A+ class office in Moscow (within walking distance from Rumyantsevo metro station, Com City BC): cozy kitchen, quality coffee, massage chairs, table tennis, and a relaxation area.
- Free parking for employees.
