Key responsibilities

CRM & Communication

• Own and manage the Mailchimp database across all acquired agency brands — importing contacts, maintaining list hygiene, managing unsubscribes and bounces, and keeping segmentation accurate as the portfolio grows
• Build and maintain audience segments by contact type (landlord vs tenant), by brand, by geography, and by lifecycle stage, ensuring the right message reaches the right audience every time
• Deploy, schedule, and monitor all outgoing email campaigns across the portfolio — managing deliverability and maintaining sender reputation at scale
• Manage the recurring communications calendar: monthly landlord newsletters, regulatory updates, platform announcements, and tenant-facing messages — adapted per brand but built on shared templates
• Track and report on email performance metrics (open rates, CTR, unsubscribes) and use data to improve segmentation, timing, and messaging over time
• Onboard each new brand acquisition into the Mailchimp infrastructure — importing and cleaning contact lists, setting up segmentation, building templates, and bringing them onto the standard communications cadence

Marketing Operations

• Build and maintain a library of reusable templates, copy blocks, and brand assets so that new agency acquisitions can be onboarded into the communications infrastructure quickly and consistently
• Use Zapier and AI tools to automate repetitive content production tasks and operational workflows, keeping the workload manageable as the portfolio scales
• Maintain clear internal documentation so that processes are consistent, transferable, and easy to hand over as the team grow

Content & Social

• Plan and produce supporting content across the agency brands including social media posts, blog articles, and regulatory updates
• Maintain brand consistency across brands through shared templates and processes, adapting tone for local markets where needed
• Support visual asset production using Canva and Figma for social and email
• Manage Google Business Profile and organic social presence across the portfolio

Qualifications and Preferred Background

Essential

• 3–5 years of CRM and marketing automation experience, with proven ability to manage communications at scale in a tech or fast-growth environment
• Hands-on experience with Mailchimp, HubSpot, Klaviyo, or similar CRM and automation platforms
• Strong copywriting skills with the ability to produce clear, on-brand content quickly
• Strong English communication skills — comfortable communicating with British stakeholders
• Organised, self-managing, and able to operate effectively with imperfect information
• Must have significant overlap with UK working hours (minimum 4–6 hours per day)

Preferred

• Content marketing and social media experience
• Property, proptech, or estate agency background
• Experience with Figma, Zapier, Notion, and AI tools
• Working knowledge of SEO and CMS platforms
• Meta Ads or paid social experience

Compensation and benefits

• Competitive compensation (based on experience)
• Remote-first setup with a high-trust culture and flexible workload

What is it like being a Dwell-er

Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking