B2B Marketer

About the Company

Looksy is a B2B SaaS product of virtual fitting rooms for fashion brands and retail. We help online stores reduce returns and increase conversion through virtual fitting room technology. We work with brands in the global market, with headquarters in Dubai.

Role

We are looking for a marketer who will take full responsibility for the lead generation cycle: from strategy and channel selection to campaign setup, analytics, and handing over qualified leads to sales. Starting with Meta Ads. Then, moving to wherever the leads are.

Responsibilities

• Develop lead generation strategies and test advertising hypotheses

• Launch and manage campaigns in Meta Ads (and other channels as we grow)

• Write technical specifications for creatives for designers/videographers, formulate advertising angles

• Set up analytics, track the funnel from click to qualified lead

• Work with landing pages: offers, CTAs

• Set up retargeting and work with warm audiences

• Generate reports on campaign results

• Research and test new channels — Google Ads, LinkedIn, and others

Who We Are Looking For

• Marketing experience of 2+ years, preferably in B2B or SaaS

• Proficient in Meta Ads: setup, optimization, analytics

• Understanding of the B2B funnel and the specifics of a long sales cycle

• Ability to formulate advertising hypotheses and bring them to testing

• Experience with Meta Pixel, Google Analytics, or similar tools

Bonus points for: experience with LinkedIn Ads, Google Ads, cold outreach, working in international markets.

Conditions

• Remote work

• Team based in Dubai