At Avito we are looking for an Art Director.

AI Creative Studio is part of the horizontal marketing communications team. The team works at the intersection of design, advertising production, and AI tools: developing approaches to creating creatives, forming quality standards, and helping marketing and design teams use AI pipelines in their work.

What tasks await you:

• Lead the visual direction of the AI Creative Studio: form the artistic concept of campaigns and projects, select references, approve visual solutions independently or as part of team supervision;
• Review and approve final materials from the internal team, control quality at all stages of production in terms of composition, typography, color, and brand compliance;
• Assign tasks to neuro-designers, considering the capabilities and limitations of specific AI tools, participate in developing pipelines for new types of tasks;
• Develop AI Creative Studio specialists in art direction and design tasks, help the team expand their visual awareness and strengthen their artistic approach;
• Develop the visual language of Avito's external communications: propose new directions in style, formats, and creative solutions, set the quality bar;
• Build project interaction with Avito's marketing teams as clients: participate in briefings, defend creative solutions, ensure the involvement of the AI Creative Studio in cross-functional projects;
• Develop and update guidelines and golden rules for the AI Creative Studio on working with AI creatives — from static to video;
• Transfer the expertise of the AI Creative Studio to Avito's vertical design teams: develop methodological materials, conduct training sessions, adapt studio standards to the specifics of each vertical.

Requirements:

• Have experience in art directing advertising campaigns and understand the full cycle of work on visual solutions for external communications;
• Have worked in design and advertising production for 6+ years;
• Have managed designers or mentored them for 1.5–2 years and been responsible for the team's result quality;
• Have a portfolio with a distinct authorial style and experience in various channels: digital, video, performance, preferably offline formats;
• Have developed visual standards and guidelines, not just worked according to existing ones;
• Understand basic brand metrics, principles of creative testing, and the influence of tests on decisions;
• Have worked with AI tools at a level sufficient for technically realistic task setting and result evaluation;
• Understand the capabilities and limitations of AI models;
• Have worked with internal clients: built processes, defended solutions, worked with edits, and managed expectations.

It would be great if you:

• Have professional awards or recognition at industry festivals and competitions, such as Effie, Red Apple.

Working at Avito means:

• The opportunity to develop Avito's visual language for external communications and influence the standards for working with AI creatives;
• Tasks at the intersection of design, advertising production, brand, and AI tools;
• Collaboration with Avito's marketing teams and vertical design teams;
• Participation in cross-functional projects and campaigns of various formats;
• The opportunity to transfer expertise to teams and develop a unified approach to the quality of visual solutions.