Retention Manager Company: DevCasi Level: Middle/Senior Location: Cyprus Employment: full-time, remote work format Salary range: 2000 eur (negotiable); Industry: iGaming

We are a product company with a 4-year history. We have created a modern gaming platform and work with both our own brands and client projects in the iGaming sphere.

Responsibilities:

• Develop and implement deeply segmented player retention strategies (Tier 1 countries);
• Work with player behavioral analytics: triggers, LTV, churn rate, session depth, cohorts;
• Create automated multi-channel communications (email, push, SMS, in-app);
• Build personalized bonus mechanics (e.g., by VIP level, game profile, funnel);
• Use A/B/n testing to optimize sequences;
• Analyze campaign effectiveness, forecast ROI, track CPL, RPR, Retention Rate;

What we expect from you:

• At least 2 years of experience in retention/CRM marketing for online casinos with a focus on Tier-1 audiences;
• Proficient in Customer.io (mandatory requirement);
• Deep understanding of the player lifecycle, VIP segmentation, reactivation, and trigger scenarios;
• Ability to build Customer Journeys at all stages (from first deposit to re-engagement of lapsed players);
• Practical experience with metrics: ARPPU, DAU, LTV, churn rate, conversion to deposit;
• Ability to write specifications for bonus offers and communications;

Why join us:

• Work with Tier-1 players (AU, EU, etc.);
• Own platform, no limitations on tools;
• Budget and freedom for experiments;
• Opportunity for rapid career growth.