Retention manager

Vacancy: Retention manager Company: DevCasi Level: Middle/Senior Location: Cyprus Employment: full-time, remote work format Salary range: 2000 eur (negotiable); Field: IGaming

We are a product company with a 4-year history. We have created a modern gaming platform and work with both our own brands and client projects in the iGaming sphere.

Responsibilities:

• Develop and implement deeply segmented player retention strategies (Tier 1 countries); • Work with player behavioral analytics: triggers, LTV, churn rate, session depth, cohort; • Create automated multi-channel communications (email, push, SMS, in-app); • Build personalized bonus mechanics (e.g., by VIP level, game profile, funnel); • Use A/B/n testing to optimize chains; • Analyze campaign effectiveness, forecast ROI, track CPL, RPR, Retention Rate;

What we expect from you:

• 2+ years of experience in online casino retention/CRM marketing with a focus on Tier-1 audiences; • Proficient in Customer.io (mandatory requirement); • Deep understanding of the player lifecycle, VIP segmentation, reactivation, and trigger scenarios; • Ability to build Customer Journey at all stages (from first deposit to re-engagement of churned players); • Practical experience with metrics: ARPPU, DAU, LTV, churn rate, conversion to deposit; • Ability to write Terms of Reference for bonus offers and communications;

Why join us:

• Work with Tier-1 players (AU, EU, etc.); • Own platform, no limitations on tools; • Budget and freedom for experiments; • Opportunity for rapid career growth.