Company:** Retail home goods stores HozMir
Location: Moscow
Experience: 3 to 6 years
We are a dynamically developing wholesale and retail company with our own retail stores. Due to business development, we are looking for a "Head of Marketing Department" who will take responsibility for building an effective marketing department "from scratch", develop the company's marketing strategy, and ensure sales growth in wholesale and retail directions.
We need not just a manager who will control contractors, but a strong leader capable of independently building marketing as a full-fledged business function and linking marketing activities with specific financial results of the company.
What will you be doing?
- Building a marketing department from scratch. Define the goals and objectives of the marketing unit. Organize interaction between marketing and sales, procurement, retail, and company management departments.
- Marketing Strategy. Develop a unified marketing strategy for the company for wholesale and retail directions. Define target audiences and customer segments. Conduct competitor and market analysis. Define company positioning and key advantages. Develop a marketing plan for a month/quarter/year. Formulate a marketing budget and monitor its effectiveness.
- Development of the retail direction. Develop measures to increase store traffic. Increase purchase frequency and average check size. Develop promotions, special offers, and loyalty programs. Organize advertising campaigns for individual stores and the entire network. Develop local marketing and store promotion. Work with outdoor advertising, digital channels, maps, and geo-services. Analyze the effectiveness of advertising activities for each store.
- Development of the wholesale direction. Develop tools for attracting new B2B clients. Participate in the development of commercial proposals and presentation materials. Develop programs for attracting and retaining wholesale clients. Together with the sales department, build a client acquisition funnel. Analyze customer acquisition cost and the effectiveness of advertising channels. Develop marketing activities to increase turnover and repeat sales.
- Digital Marketing. Organize effective work in the following areas: contextual advertising; targeted advertising; SEO; social networks; content marketing; website and landing pages; email/SMS/messenger marketing; CRM marketing; advertising channel analytics. If necessary, manage external agencies and contractors.
We are looking for someone who:
- Has experience as a Head of Marketing / Marketing Director for 3-5 years.
- Experience in independently building marketing or a marketing department from scratch.
- Experience in retail, wholesale, FMCG, distribution, or related fields.
- Understanding of B2B and B2C marketing specifics.
- Experience in managing a team and contractors.
- Ability to independently form a marketing strategy and budget.
- Strong analytical skills.
- Understanding of advertising channel economics.
- Ability to work with CRM and analytics systems.
- Experience in planning and controlling the marketing budget.
- Focus on commercial results.
What do we offer?
- Stable and competitive income, which we will discuss in person;
- Official employment according to the Labor Code of the Russian Federation
- 5/2 work schedule from 09:00 to 18:00, Saturday and Sunday are days off;
- Work in a strong, growing company with ambitious goals;
- Discounts in company stores;
- The office is within walking distance of "Shosse Entuziastov" metro station / MCC "Shosse Entuziastov" or "Perovo" metro station within a 12-15 minute walk.
