Hello, STRATEGIST!

Do you want to manage the marketing of a brand that is genuinely building Russia? Not selling coffee or clothes, but involved in creating infrastructure — from insulating schools to installing in skyscrapers.

We are LIXIE. We are not resellers or a gray zone. We are the official representative in the Russian market for a large, giant Chinese factory (fasteners and tools of a premium technological level).

3 FACTS ABOUT US:

1. We have our own factory behind us (we control quality from metal to packaging).

2. Over 10 years in Russia. We have survived crises, COVID, and currency fluctuations. We have 30+ dealers in the Russian Federation. We are not a startup, we are a rocket gaining speed.

3. Drivers. There is no room for whiners in our team. We are looking for someone who will transform our «tool» marketing into «intellectual» marketing.

But there is one problem:

We are leaders in numbers, but not in recognition.

Why are we looking for you?

Currently, our marketing department is like a small business within a large one. You will have to take it by the scruff of the neck and bring it to a new level. We want the word «fasteners» to bring only one name to the buyer's mind — LIXIE.

Your task is to scale our recognition as aggressively as we scale sales. In 2 years, we should be not just a leader, but a monopolist in the consumer's mind.

Your main tasks:

1. Launch a wave of Brand Awareness from scratch. Not just contextual advertising, but working with industry bloggers, forums, and specialized chats. Our goal is to be recommended by word of mouth.

2. Rebrand. Make it so that in our catalogs and on our websites, the client immediately sees: «Wow, this is a quality tool, not cheap mass-produced stuff».

3. Channels. Manage all traffic (from contextual ads to SMM). All channels should work for lead generation for the sales department.

4. Manage contractors. Designers, copywriters, SMM specialists — you set the technical specifications, you accept the work. You are the conductor.

5. Analytics and budget. Spend 10+ million rubles so that we know how many rubles we earned from each invested ruble (ROMI is sacred).

Your profile (who we need):

— You have managed B2B marketing for at least 3 years (construction materials, tools — ideal, if not, come with burning eyes).

— You handle budgets of 10 million rubles and up like a pro, and you know where to find leads cheaper than competitors.

— You understand that now is the time for pragmatists in Russia. You know how to sell «benefits», not «swagger».

— You are not afraid of AI. You need to generate hypotheses and content twice as fast as competitors.

— You are ambitious. You are coming not for a year, but to build a career.

What we offer in return:

— Timely payment of salary (official labor remuneration).

— Salary: Base + monthly performance bonus + annual bonus.

— Schedule: Mon-Thu until 18:00, Fri until 17:00. We value balance.

— Office in Moscow (with parking, coffee, and snacks). You won't have to freeze in traffic jams — it's warm and cozy here.

— Communication with the CEO and the sales department to achieve business goals.

— Resources: Real freedom of action. If you prove your strategy, we will allocate resources.

— The main bonus: A real opportunity to make the brand name №1 in the niche. In 2 years, you can say: «I brought LIXIE to the top».

IMPORTANT! Resumes without a cover letter will be sent to spam.

Reply to the email with:

1. I want to work at LIXIE because... (continue honestly, without fluff).

2. Your maximum managed budget (in ₽).

3. ROMI in % for the main channel in the last quarter (specific figure).

4. A failure. Describe one mistake made when working with contractors and how you got out of the jam.

Let's go! Become the one who turns a «good product» into a «cult brand». We are waiting for your winning case study!