Head of Marketing
About Us
AI startup building an interactive adult entertainment product (AI roleplay). We're profitable, growing, and backed by technology that's already proven in the market.
- $120K+ monthly recurring revenue
- ~10 person team across product, engineering, content, and marketing
- International audience, primarily US and Europe
- Goal: 5–10x revenue growth this year while maintaining positive unit economics
We're hiring a Head of Marketing to own our growth end-to-end — from acquisition to retention — and scale what's already working.
Why This Role Is Exciting
This isn't a "run the playbook" job. We have a profitable product, real users, and working channels — but we need someone who can think bigger and find the non-obvious paths to 10x growth. You'll havereal equity, real autonomy, and a direct line to the founders.
The Role
You will lead all marketing efforts and be accountable for revenue growth. This includes:
- Defining and executing marketing strategy focused on the highest-impact channels
- Managing and growing the marketing team (currently 2 people: a media buyer and an affiliate manager)
- Making data-driven decisions on where to invest — and where to cut
- Finding creative, non-standard approaches to growth (not just "pour money into affiliates")
What You Must Have (non-negotiable)
- Fluency with numbers and unit economics. You can calculate LTV, ROI, and CAC from raw inputs. You think in spreadsheets and dashboards, not gut feelings. You can build a financial model for a marketing channel and defend it.
- Experience in adult/grey-niche marketing. You understand the unique constraints: platform policies, creative adaptation, the balance between compliant and effective.
- Proven resourcefulness and know-how. You don't just run standard playbooks — you find angles, negotiate deals, build unconventional funnels.
- Active use of AI tools. You use AI in your daily work — for content, analysis, automation, ideation.
What Would Make You a Great Fit (strong plus)
- Experience scaling a digital product or startup from ~$100K to $1M+ MRR internationally
- Management experience: hiring, building processes, holding a team accountable
- Understanding of consumer psychology and what drives engagement in entertainment/adult products
- Background in entrepreneurship, consulting, or mentoring
- Breadth of experience across multiple marketing disciplines
Scope of Marketing Channels
The marketing strategy touches these areas:
- Performance Marketing — Google, Meta, TikTok; campaign optimization with a focus on ROI
- Affiliates & Partnerships — CPA/RevShare networks, direct deals
- Email Marketing — segmentation, automation, lifecycle flows
- SMM — social accounts for lead generation
- SEO — organic traffic strategy
- Creative & Growth — viral mechanics, referral programs, experimentation
- Collaborations — influencer and partnership formats
- PR — media relations, press coverage
What We Offer
- Competitive base salary ($4K–7K/month depending on experience)
- Significant equity package — 1–3% stock options.
- Fully remote, flexible schedule
- Full-time role
- A lean team of strong specialists
- High-impact work with real autonomy
- Direct collaboration with the CEO and CTO
