E-commerce Content Director
Требуемый опыт: от 3 до 6 лет
Полная занятость, 5/2
e-commerce
E-commerce Content Director
Шанхай
Gold Apple is coming to China!
Join our growing beauty e-commerce brand as our Content Director. We need your strategic vision to captivate and connect with a global audience.
Responsibilities:
- Building and leading a new content team for the China market
- Overseeing the day-to-day operational activities of the content department
- Strategic content management: Developing and executing the overall content strategy for the e-commerce storefront, aligned with key business objectives
- Ensuring uninterrupted and seamless content flow to the storefront
- Development and implementation of KPIs for team members
- Supervising the end-to-end creation and publication of product cards (text, images, video, attributes)
- Overseeing the development and updates of dedicated brand zones on the site
- Upholding high standards for all visual and textual content
- Working to reduce time-to-market for new assortment on the site
- Coordinating cross-functional efforts with the photo studio, warehouse, commercial, and marketing teams
- Managing product flow logistics to enable content creation
- Driving process efficiency through automation and tool implementation
- Managing the content production budget
- Preparing regular performance reports for senior management
- Researching market trends and best practices in e-commerce content to implement new, effective approaches