Brand Manager required for the Russian automotive brand TENET.

Responsibilities:

• Participation in the development and implementation of the brand's marketing and communication strategy in line with the company's business goals;
• Implementation of the annual marketing plan and brand activities calendar;
• Planning, coordination, and support of integrated marketing campaigns in collaboration with internal teams and external agencies;
• Preparation of marketing briefs, participation in the development of creative concepts and control of their implementation;
• Coordination of the production of advertising materials, photo and video content, POSM, and other brand materials;
• Control of brand standards compliance and correct use of corporate identity in marketing materials and communications, including the dealer network;
• Participation in the development, updating, and implementation of the brand book and other brand standards;
• Organization of interaction with creative, media, research agencies, quality and deadline control of projects;
• Conducting tenders for contractor selection together with relevant departments;
• Analysis of the automotive market, competitor activity, consumer trends, and best industry practices;
• Participation in the organization and support of marketing research (Brand Health Tracking, U&A, communication research), analysis of the results obtained, and preparation of recommendations;
• Preparation of analytical materials and reports on the effectiveness of marketing campaigns and brand initiatives;
• Monitoring of key marketing indicators and participation in the development of proposals to improve the effectiveness of marketing activities;
• Planning and control of marketing budget execution within assigned projects;
• Cross-functional interaction with sales, product, dealer marketing, PR, CRM, Digital departments, and other internal teams to implement marketing initiatives.

Success in this position requires:

• Knowledge of media planning tools, understanding of key metrics;
• Ability to write creative briefs for the creation of creative materials and marketing campaigns;
• Experience in creating (controlling the creation of) creative materials (KV, photo materials, product videos, commercials);
• Budget control;
• Conducting negotiations/daily work with agencies and HQ representatives.

The company offers:

• Work in a rapidly developing brand of reliable and comfortable cars;
• Opportunity to grow with the company: build a career, develop professional skills, shape industry trends;
• A strong team of automotive business professionals;
• Decent remuneration: the company has an extensive system of bonuses and rewards for results;
• Discounts on car purchases and their maintenance;
• Extended VHI policy with dental and psychologist coverage;
• Office in an "A" class business center near Voykovskaya metro station (main work format - offline).

Apply with a cover letter:

• Tell us the most important things about yourself and your expectations from the job.