TopDoer is a flexible employment platform that connects businesses and performers: companies quickly fill operational shifts and tasks, and people find convenient part-time jobs. The platform handles search, attendance tracking, documentation, and payments for performers.
Every month, over 30,000 shifts are completed through us by performers, completing millions of tasks for our clients – from washing car-sharing vehicles to recharging scooters. We have been chosen by the largest players in car-sharing, kick-sharing, and retail in Russia and abroad.
We are now building a systemic marketing function and are looking for someone to rebuild it from scratch to effectively solve business challenges. If you are passionate about marketing in all its manifestations, propose solutions, set your own tasks based on business priorities, are responsible for your metrics, and strive to always be first – read on!
How we see the marketer's role and responsibilities
Attracting and retaining performers
- ensure a stable flow of leads – you know where to get target leads, including outside of Avito and Direct, quickly and affordably;
- reduce performer churn rate – you know how to design and implement effective retention and loyalty programs;
- increase performer LTV and average cooperation term – you create engaging marketing communications, understand the magic of SMM, and enjoy doing it;
Brand development and reputation management
- bring the TopDoer brand to the top – companies seek us out to solve their problems, and performers come to us from other vendors;
- ensure multi-channel promotion – our website and social media are exemplary, and we actively participate in key industry events;
- our employees and performers are brand ambassadors.
Product marketing and finding new growth points
- launch product marketing – you participate in the formation and implementation of the Go-to-Market strategy;
- support and improve the Sales Kit – all relevant materials are collected in one place at the click of a button;
- implement systematic collection and processing of feedback – our clients and performers know they will be heard, and product improvements are based on real market needs.
Analytics
- implement marketing effectiveness analytics at a systemic level;
- calculate CPL, CPA, ROI, conversion rates, and other key metrics;
- generate business insights and propose solutions to improve results.
What we value in your experience and skills
- relevant marketing experience and knowledge – we are looking for someone who can dive into tasks from the very first week;
- ability to effectively organize your day remotely and focus on what's important;
- make decisions based on data, not assumptions;
- quickly understand new areas and tasks, independently acquire necessary knowledge;
- delegate routine tasks to neural networks, know how to design presentations or landing pages without a designer. At the same time, you can manually create pivot tables or swipe data;
- independently create typical landing pages on Tilda, including with zero blocks, and do it quickly;
- share the assertion that you can endlessly watch 3 things – a fire burning, water flowing, and leads dripping into a dashboard.
Will be an advantage
- marketing experience in mass recruitment, HR-tech, HR marketing, services, marketplaces, or platform products.
What we offer
- 5/2 schedule, we are available from 10:00 to 19:00 Moscow time;
- Format – soft hybrid; if you are in Moscow, we meet at the office 1-2 times a week (m. Kitay-gorod, Solyanka St., 1/2 bldg 1);
- Opportunity to create and develop a cool function from scratch – the way you envision it, directly influencing business results;
- Minimum bureaucracy, quick decisions, and no micromanagement;
- Freedom and reasonable investments in hypothesis testing;
- Every seco
