HoReCa Channel Director

📍Simple

Area of Responsibility:

• Development, adaptation, and implementation of the HoReCa channel development strategy in line with the company's strategy, competitive environment, economic situation, and changes in consumer behavior.
• Development and implementation of operational plans for specific directions, sub-channels, segments, and clients.
• Achievement of set KPIs (revenue, profitability, client portfolio, discount percentage, market share).
• Maintaining the company's image and developing partnerships with the professional community.
• Searching for new opportunities and approaches to increase sales and channel efficiency using comprehensive analytical data.
• Managing a large distributed team.

Important for us: experience in managing and developing a large sales channel or region in a leading FMCG company, proven experience in business growth and scaling, responsibility for turnover from 10 billion rubles, expertise in building and transforming sales systems, experience in managing distributed teams. Strategic thinking, strong analytical skills, systematic approach, entrepreneurial mindset, and a high result orientation are important.

Experience in the HoReCa channel will be a significant advantage, but is not a mandatory requirement – we are willing to consider strong commercial leaders from other large sales channels (e.g., Modern Trade Director from leading FMCG companies).

✉️ esaleeva@simple.ru