Freelance Email Marketing Manager

Location: Europe
Department: PR

Company Intro: At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains—from doctors and lawyers to physicists and engineers—and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Czech Republic, Serbia, and more. We are headquartered in Amsterdam.

Role overview: We are seeking an experienced Freelance B2B Email Marketing Specialist who understands highly technical audiences and can develop compelling content for AI and machine learning professionals. This part-time contract role requires someone who can manage the entire email marketing process from strategy to analytics.

Key Responsibilities:

• Develop and execute comprehensive email marketing strategies aligned with our company’s priorities that reach technical B2B audience
• Create engaging, technical content that resonates with AI developers and data scientists
• Manage the full email marketing lifecycle from concept to delivery and analysis
• Optimize campaigns based on performance metrics and industry benchmarks
• Collaborate with product and technical teams to accurately translate complex concepts into valuable content
• Maintain and segment our email database to ensure targeted communications
• Stay current with email marketing trends and best practices in the AI/ML industry

Requirements:

• 5-10 years of experience in email marketing, preferably in technical B2B environments
• Demonstrated success creating content for technical audiences, particularly in AI, ML, or data science fields
• Strong understanding of email marketing platforms and analytics tools
• Excellent writing skills with the ability to explain complex technical concepts clearly
• Experience with A/B testing, list segmentation, and campaign optimization
• Knowledge of email deliverability best practices and compliance regulations
• Self-motivated with excellent time management skills for remote contract work

Preferred Qualifications:

• Experience marketing to AI developers, data scientists, or machine learning engineers
• Familiarity with the LLM and Generative AI ecosystem
• Background in data-driven marketing strategy
• Understanding of technical marketing in the AI tools and services space

Collaboration Details:

• Part-time freelance position up to 5-10/week.
• Remote work arrangement
• Flexible hours with project-based deliverables

How to Apply: Please submit your resume and a portfolio link of relevant email marketing campaigns for technical B2B audiences.

Equal Opportunity Employer: Toloka is committed to providing equal opportunity and fostering an inclusive environment. We welcome applications from all qualified individuals and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Selection decisions are made based on qualifications, merit, and business need.