We spend solid budget on Google Ads every month. Meta is automated to the point where our UA manager forgot the last time he logged into the dashboard. Google isn't there yet, and that's where you come in. You'll own Google Ads end-to-end: scale spend, crack Demand Gen, fix what doesn't work in GDN audiences, and build the automation layer that makes it all run with minimal friction.
This is a hands-on, high-autonomy role in a team that ships fast, automates everything, and doesn't believe in busywork.
What We Are Looking For
- A Google Ads specialist who has personally managed $1M+/month in spend — not supervised it, managed it
- Someone who writes Google Ads Scripts to solve their own problems, not someone who waits for a developer
- A person who already uses AI tools daily — for ad copy, data analysis, reporting — because that's just how they work
- An independent operator who proposes what to test next, not someone who asks "what should I do?"
- Someone who gets excited about scaling Demand Gen from zero and figuring out why audiences don't convert in GDN
What You'll Be Doing
- Own and scale Google Ads (Search, GDN, Demand Gen) while hitting CPS and ROAS targets
- Run weekly creative testing cycles: launch new assets, scale winners, kill underperformers — hundreds of creatives flowing through the system
- Crack unsolved problems: Demand Gen has never worked for us, GDN audiences have never beaten Broad — figure out why and fix it (or prove it can't be done with data)
- Build automation: replicate what we've done with Meta — semi-automated uploads, Slack-driven commands, rules-based campaign management
- Collaborate directly with creative, growth, and analytics teams to close the loop between ad performance and business outcomes (LTV, ARPU, payback)
What You'll Need
- 3+ years of hands-on Google Ads management at scale (Search, GDN, Demand Gen) — subscription or DTC business preferred
