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Russia7 days ago
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Lead
Experience
3-6 years
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Title: Lead Communications Designer at Zabota Company: Yandex Location: Moscow Experience: 3 to 6 years
Yandex Zabota makes insurance simple, convenient, and truly caring. We launched our first product in 2025. Now, we issue over 100,000 policies daily and are integrated into major Yandex projects: return guarantee in Yandex Afisha, insurance in Market, CASCO in Maps, one-day OSAGO in Taxi — and this is just the beginning.
Insurance is traditionally considered a complex matter — it's often perceived as something cumbersome, anxious, and formal. We want to simplify it, make it fast and understandable, gradually turning it into a natural part of everyday life.
You will develop and change the visual language of Zabota: seek more expressive and memorable solutions and assemble them into a recognizable system. We are looking for an art director who will develop the brand and visual communications of Zabota and, along with the service's growth, be able to strengthen their own role.
Brand Development You will define Zabota's visual image and communication style with users — from large-scale launches and advertising to small integrations into other products. You will come up with bright visual ideas and memorable solutions, building a scalable system based on them. You will also develop the identity — from individual concepts to system guides — and participate in promoting the brand and communications across all channels.
Art Direction You will work on advertising campaigns — in digital format, on offline media, with photo, video, motion, CG, and other formats. Your task is to find solutions that not only look impressive but also effectively solve marketing challenges: attract attention, clearly show the product's value, and encourage the user to take the next step. You will also interact with external specialists: set tasks, provide feedback, control the production process, and be fully responsible for the visual outcome.
Design Function You will independently set up work processes — plan work, set priorities, organize interaction with contractors and a small team. You need to determine which tasks are best performed within the team and which to outsource, where guides, templates, and tools are needed. You will use AI to accelerate creative and production processes and gradually eliminate routine manual work. You will also monitor project deadlines, continuously improve the level of visuals, and ensure that the small team accomplishes a large volume of high-quality work.
Working with the Zabota Team Together with the CMO, Zabota managers, marketing specialists, the product team, and teams from other services, you will seek solutions that handle business tasks, work in various formats, yet maintain recognizability and expressiveness. Also, together with the product designer, you need to ensure that Zabota looks cohesive and remains recognizable at every touchpoint with the user.
More about how we implement technologies in creative work is in the Yandex for TechnoCreative channel. All professions are within the sections.
