Junior CRM Marketing Specialist

Tbilisi · Fully Remote

Junior CRM Marketing Specialist (Full-time)

Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment.

We operate three schools — MBI Akademie, DWW Akademie, IT Career Hub— where we train students for in-demand professions and support them all the way from choosing their career path to securing their first job.

Our audience consists of people for whom German is not their native language, but Germany is their new home. We know how to help them become part of society and succeed professionally.

Our team is made up of highly qualified EdTech professionals who bring their knowledge and experience to create superior educational programs and inspire our students.

We are looking for a Junior CRM Marketing Specialist to help us build, configure, and maintain marketing automation workflows across multiple educational brands.

This role is a great opportunity for a junior specialist or marketer with basic CRM and email marketing experience who wants to develop their technical skills and gain hands-on experience with marketing automation, webinar funnels, audience segmentation, and customer communication scenarios.

You will work with different audience segments, communication channels, and marketing funnels, ensuring that leads move smoothly between systems and receive the right communications at every stage of their customer journey.

Key Responsibilities

• Set up and maintain CRM workflows and automation scenarios using Zoho CRM, SendPulse, or similar platforms.
• Configure automated triggers, tags, fields, statuses, and actions in CRM systems.
• Set up and maintain email campaigns, automated sequences, and segmented communications.
• Configure and technically support webinar and event funnels.
• Ensure correct data transfer between landing pages, forms, webinar platforms, CRM systems, and email marketing tools.
• Test integrations and end-to-end user scenarios before launches and significant changes.
• Monitor lead creation, data transfer, statuses, tags, and other CRM data throughout the customer journey.
• Identify the source of errors and distinguish between content, automation logic, configuration, and integration issues.
• Prepare clear and actionable technical specifications and tasks for IT.
• Coordinate with IT to troubleshoot and resolve technical issues.
• Support email, bot, Telegram, and WhatsApp Business communication flows.
• Monitor launched automation scenarios and ensure they continue working as expected.
• Maintain existing CRM workflows and update them when business processes change.
• Document workflows, integrations, settings, and agreed technical solutions.
• Work with several brands and marketing funnels simultaneously.

Requirements

• Up to 1 year of practical experience working with CRM systems and email marketing.
• Hands-on experience with SendPulse and basic understanding of CRM platforms such as Zoho CRM or similar tools.
• Experience configuring automated triggers, tags, fields, statuses, and workflows.
• Basic experience setting up email campaigns, automated sequences, and webinar or event funnels.
• Understanding of how data is transferred between forms, webinar platforms, CRM systems, and email marketing tools.
• Basic understanding of integrations and the ability to test end-to-end user scenarios.
• Ability to identify the source of errors and distinguish between content, automation logic, configuration, and integration issues.
• Ability to prepare clear technical specifications and tasks for IT.
• Strong attention to detail, systematic approach, and willingness to take responsibility for the quality of launched workflows.
• Critical thinking and a responsible approach to using AI tools in everyday work.
• Native or fluent Russian.

Nice to Have

• Experience with Zoho Campaigns, WebinarJam, or similar platforms.
• Experience with automated communications via Telegram or WhatsApp Business (WABA).
• Basic understanding of webhooks, APIs, and integrations.
• Experience with audience segmentation and database management.
• Experience working with international educational projects or managing multiple brands.
• English sufficient for working with software interfaces and technical documentation.
• German will be an additional advantage.

What We Offer

• Remote work from anywhere in the world (excluding Russia & Belarus).
• Full-time position — 160 hours per month.
• €1,200 per month.
• Main workload during weekdays, with availability during agreed working hours.
• Flexible workload distribution, with higher intensity during webinar preparation and launch periods and lower workload between launches.
• Opportunity to develop your skills in CRM marketing, automation, and integrations through hands-on work with real projects.
• Close collaboration with Marketing, Sales, and IT teams.
• The opportunity to work with an international EdTech company and several educational brands.

And much more!

If you are interested in more than just sending emails and want to learn how to build diverse marketing funnels, work with different audience segments, and automate the entire customer journey, we would love to hear from you!

Join us and grow your expertise in CRM marketing and automation!

Location

Tbilisi

Remote status

Fully Remote

Gross salary

€1,600/month

Employment type

Full-time

About Digitale Westfälische Wirtschaftsakademie GmbH

Certified Weiterbildung courses in easy-to-follow German with career support