We are a Russian brand of designer children's clothing LOOMKNITS".

We create collections that combine beauty, comfort, and high quality, with attention to every detail. We collaborate with various factories and actively scale the brand so that our products bring joy to families across the country.

Our values: love for children and parents, equal attention to everyone, care for the family environment, and creation of items that make childhood special.

We are now looking for a Brand Manager to help strengthen the brand, develop channels, and scale our audience.

Your tasks:

• Management of the marketing strategy across all channels (DTC, retail, marketplaces, CRM).
• Management of the media budget and channel effectiveness planning.
• Deep study of the target audience and use of insights in communications.
• Performance optimization: CAC reduction, ROMI growth, traffic management.
• Creation of an omnichannel customer interaction model.
• Brand development: style, visuals, positioning, brand codes.
• Content production management in collaboration with the art director.
• CRM development: segmentation, triggers, personalization, LTV growth.
• Building local marketing for retail outlets.

What we are looking for in a candidate:

Currently, the main focus is on the ability to build relationships with influencers.

Key skills:

• Budgeting and media planning: budget allocation, performance evaluation, medium-term planning.
• Client Insight: ability to understand target audience motivations (trust, quality, safety, aesthetics, ease of choice).
• Performance Marketing: management of CAC, ROMI, CPA, media mix, and budgets.
• Omnichannel: linking DTC, retail, CRM, managing repeat purchases.
• Brand building: visual aesthetics, positioning, brand codes.
• Emotional Marketing: creating feelings of trust, coziness, style, care.
• CRM and retention: segmentation, triggers, personalized communications, LTV growth.
• Analytics: working with numbers — CAC, ROMI, traffic, funnels, channel effectiveness.

Conditions:

• Work in the brand's office in comfortable conditions, a minute's walk from Sportivnaya metro station;
• Official employment according to the Labor Code of the Russian Federation from the first working day;
• Monthly remuneration not lower than market rate, discussed individually with candidates;
• Working hours 5/2, from 9 AM to 6 PM;
• Participation in corporate events: parties, strategy sessions, themed holidays;
• Space for personal initiatives and professional growth;
• Payment for courses, professional seminars, attendance of industry events;
• Work in a team of high-class professionals with shared values and a friendly atmosphere.

If the mission of LOOMKNITS" resonates with you and you want to create marketing that benefits families, we would be happy to receive your application. We are waiting for you in the LOOMKNITS" team.