TPK "Tantsuyushchie" is our own production and sale of dance clothing, footwear, and accessories for various sports: rhythmic gymnastics, figure skating, artistic gymnastics, etc.
By 2026, the company has ambitious growth plans, and we are now looking for a retail marketer to join our team.
Responsibilities
- Maintain the performance indicators of all 6 locations: daily sales plan control, weekly reports on traffic, conversion, average check, and revenue, monthly result analysis.
- Build and update the customer journey in retail – from entering the store to a repeat purchase – measuring conversion at each stage and assessing financial losses.
- Plan and launch promotional activities: each with a mechanic, brief, and economic calculation (budget, revenue and margin forecast) before launch, and a post-launch performance measurement – what worked and what didn't.
- Compile the media plan and retail budget for the month, track the ROAS (Return on Ad Spend) and channel effectiveness by location.
- Update and develop POS materials and mockups for stores: set tasks for the designer, approve mockups according to a unified standard, control printing and delivery to locations.
- Maintain the plan for introducing new products to retail: store launch date, placement in the store, materials for salespeople, customer base notification.
- Work with salespeople as a channel: prepare scripts and materials for each promotion and new product, gather feedback from stores.
- Conduct local marketing: maintain a calendar of city events (competitions, training camps), partnerships with clubs and schools, a referral program for coaches.
- Organize in-store events: conduct tastings, raffles, sales, etc., to attract attention to the products.
- Work with partners: establish and maintain relationships with retail chains, wholesalers, and distributors for joint marketing initiatives.
- Analyze the retail market: study demand, supply, customer behavior, and competitor pricing policies.
What You Get
- Salary from 80,000 RUB (60,000 base salary + KPI).
- 5/2 work schedule (remote / hybrid).
- Stable, on-time payments.
- Work with a strong and developing brand.
- Influence on results.
- A supportive team that doesn't drown in bureaucracy.
- Opportunity to build processes and offer your solutions.
Who We Are Looking For
- Retail marketing experience with 3–5+ points of sale, 2–3+ years – retail as primary experience, not a one-off project.
- Experience with 1C for promotions, discounts, and inventory management – or willingness to learn quickly.
- Experience in building a customer journey from scratch and working with data by location – traffic, conversion, average check.
- Experience in calculating promotion economics before launch and measuring its results after – ability to calculate, not just brainstorm.
- Experience with POS materials and mockups: setting tasks for designers, controlling printing.
- Independence and systematic approach: you will need to build processes where they don't exist.
- Trade marketing, partner programs, or experience working with territorial managers or franchisees will be a plus.
Apply – let's get acquainted!
