PRODUCT MANAGER, ENGAGEMENT
Dubai, UAE • On-site • 4+ years experience
PRODUCT MANAGER, ENGAGEMENT
Consumer Experience | Dubai, UAE | Full-time
ABOUT EYEWA
eyewa is MENA's leading omnichannel eyewear company, operating across GCC and the wider region with a rapidly growing network of retail stores and a flagship eCommerce platform. We sit at the intersection of fashion retail, vision care, and consumer technology, building experiences that help millions of customers see the world better. Our consumer product team is scaling fast. We're building the systems, rituals, and product culture that will define how eyewa operates as a world-class consumer company, and we're looking for the people to lead it.
THE ROLE
We're hiring a Product Manager to lead the Retention Squad. You'll own the product surfaces and mechanics that determine whether a customer becomes a loyal, high-frequency eyewa buyer or churns after their first order. You will own our subscription and loyalty program, and build a product strategy to drive customers to reorder, engage with eyewa, and increase their frequency over time. You'll lead a cross-functional squad of engineers, designers, and data analysts.
KEY RESPONSIBILITIES
- Own the engagement roadmap: set priorities across eyewa Pro, repeat purchase, and retention mechanics, balancing near-term wins with the longer-term loyalty product vision
- Lead continuous discovery: stay close to customers through qualitative research and quantitative analysis. Know which friction points cost the most repeat orders before you build anything
- Partner cross-functionally: work closely with engineering, design, data, CRM, and marketing to ensure engagement product and lifecycle channels are aligned and mutually reinforcing
- Own the metrics: take accountability for repeat purchase rate, eyewa Pro subscriber growth, active subscriber rate, and customer retention cohorts
- Manage stakeholders: translate strategy into clear requirements, communicate progress and tradeoffs to senior leadership, and maintain delivery momentum without sacrificing quality
- Run your squad well: set a clear operating cadence, create a culture of strong product thinking, and develop the people around you
WHAT WE'RE LOOKING FOR
- 4+ years in consumer product management, with a track record of shipping work that moved retention or repeat purchase metrics in an eCommerce, subscription, or marketplace context
- Data-fluent: you work directly with behavioral data. Comfortable with cohort analysis, funnel diagnostics, retention curves, and SQL. You don't wait for a data analyst to tell you what's happening
- Strong discovery instincts: you know when to talk to customers and when to trust the data. You diagnose problems before proposing solutions and don't confuse activity with insight
- Executes with clarity: can take ambiguous problems from 0 to shipped. Makes pragmatic tradeoff calls, writes requirements that engineers trust, and keeps momentum without creating process bloat
- Understands CRM and lifecycle mechanics: not a CRM manager, but fluent enough in segmentation, lifecycle stages, and push/email triggers to shape product decisions that make those channels more effective
- Communicates at the right level: can brief an engineer on a specific behaviour, a designer on a user flow, and a C-level on strategic progress, all in the same week without losing nuance
NICE TO HAVE
- Experience with subscription product design flows, value framing, cancel-save mechanics, cohort-level subscription analytics
- Prior exposure to MENA consumer markets
