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4 months ago
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Grade
Lead
Work Format
Remote
Employment
Full-time
English Level
B2 - Upper-Intermediate
By job title
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We are an iGaming brand that has been operating in the CIS market for over 10 years and is currently in a phase of active growth, team enhancement, and retention-area scaling.
We are looking for a Retention Team Lead CIS โ a person who can not just โmanage CRM,โ but fully manage the retention strategy, team, and player communications in the CIS markets.
๐น Manage the retention area in the CIS markets: strategy, operations, priorities, result control. ๐น Develop and implement a retention strategy to increase user activity, retention, and engagement. ๐น Control the launch of CRM campaigns, bonus mechanics, promotional activities, and trigger sequences. ๐น Be responsible for achieving key retention KPIs: activity, retention, reactivation, engagement, communication effectiveness. ๐น Manage the team of retention managers: task assignment, performance control, workload distribution, and employee development. ๐น Monitor the quality of user communications and the correct launch of all activities. ๐น Interact with analytics, product, support, and development teams to implement retention initiatives. ๐น Improve CRM processes, identify growth areas, and transform ideas into working mechanics.
โ Experience in Retention / CRM / Lifecycle Marketing in iGaming or related digital products. โ Understanding of the CIS audience and user behavior in these markets. โ Team management experience: tasks, control, development, prioritization. โ Ability to work with retention metrics and make data-driven decisions. โ Understanding of bonus mechanics, segmentation, trigger sequences, and communication funnels. โ Ability to build processes, not just โclose current tasksโ. โ Strong communication skills and ability to interact with product, analytics, support, and development teams.
๐ฐ Salary: $3000โ4000 ๐ฏ Bonus availability: Yes ๐ Work in an iGaming brand with 10+ years in the market ๐ Active growth stage - you can truly influence processes and results
๐งฉ Minimum bureaucracy, quick decisions, and a vibrant team ๐ Opportunity to develop the retention area, not just support current processes
๐ด 28 paid vacation days ๐ค 21 paid sick days ๐ 3 day-offs during the probation period ๐ Compensation for training / sports / hobbies โ up to $600 per year
The company does not consider candidates territorially located in Belarus/Russia