X5 Media is responsible for the development and monetization of advertising in X5 businesses. We create digital advertising products within the apps and offline stores of our retail chains (“Pyaterochka”, “Perekrestok”, and “Chizhik”).

We are developing an agency line of business and are looking for a leader who will head the media planning and digital advertising placement team, be responsible for the quality of client solutions, the effectiveness of advertising campaigns, and the development of the team's expertise.

Responsibilities:

• Lead the media planning and advertising placement department.
• Manage a team of specialists in the following areas: targeted advertising, contextual advertising, display advertising, mobile, programmatic, and other digital tools.
• Establish processes for planning, launching, optimizing, and analyzing advertising campaigns.
• Develop media strategies and media plans for client tasks.
• Monitor the achievement of KPI for advertising campaigns: reach, frequency, CTR, CPC, CPM, CPA, CPL, ROMI, and other performance indicators.
• Participate in the preparation of commercial proposals, tenders, and presenting solutions to clients.
• Ensure high quality of client service and team expertise.
• Negotiate with platforms, advertising systems, and technology partners.
• Search for new tools and approaches to increase placement effectiveness.
• Formulate a reporting system and transparent results control.
• Develop team members: hiring, onboarding, training, and performance evaluation.

Our expectations:

• Over 5 years of experience in digital advertising.
• Over 2 years of team management experience.
• Deep expertise in performance and brandformance tools.
• Practical experience with advertising accounts of VK, Yandex Direct, Telegram Ads, programmatic platforms, and other digital channels.
• Understanding of media planning principles, traffic acquisition, and evaluation of advertising investment effectiveness.
• Experience in preparing and presenting media strategies to clients.
• Strong management skills and a systematic approach to process organization.
• Ability to work with large volumes of data and make decisions based on analytics.

What will be a plus:

• Agency experience.
• Experience managing large advertising budgets.
• Experience in process automation and implementation of new advertising technologies.
• Understanding of the retail media and e-commerce advertising market.

Role KPIs:

• Fulfillment of department financial indicators.
• Fulfillment of client advertising campaign KPIs.
• Growth in satisfaction of internal and external clients.
• Adherence to project launch and execution deadlines.
• Development of team expertise and reduction of operational errors.
• Growth in repeat placements and client retention.

We are looking for a leader who can not only ensure the flawless execution of advertising campaigns but also become a driver for the development of the agency's digital media expertise.