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16 days ago
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Grade
Head
Work Format
Onsite
Relocation
Georgia, Batumi
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📍 Batumi, Georgia · On-site ✈️ Relocation support
We already have a retention team and BI support in place. We’re looking for a leader to build a structured approach to player engagement and increase its contribution to business performance.
What you’ll do: • Develop the CRM strategy: segmentation, automated communications, player activation and reactivation. • Manage the economics of bonuses, rakeback and loyalty programmes. • Maintain player retention throughout the migration to a new platform. • Develop the VIP function and lead the CRM/VIP team. • Work with BI to measure campaign performance, retention, churn and LTV. • Define requirements for CRM tools, data and reporting.
CRM/retention experience specifically in online poker is essential. Casino or sportsbook experience alone is not sufficient.
