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Туту
Russia8 days ago
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Grade
Lead
Experience
3-6 years
Work Format
Hybrid
By country
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Title: Team Lead SMM for the Travel Service Marketing Team Company: Tutu Location: Moscow Experience: 3 to 6 years
Hi! We are the Tutu team. For over 20 years, we've been inspiring new trips, helping to plan journeys with ease, and booking everything needed – from tickets to hotels.
We are looking for an SMM team lead who will help make Tutu's social media a prominent part of the cultural agenda.
We want our posts not just to gain reach, but to live on: to be saved, forwarded to friends, discussed, quoted, and picked up by media. We want Tutu's social media to be read not "because it's a brand," but because it's genuinely interesting.
If you want to build social media exactly like this – we'd be happy to meet you.
Your responsibilities will include
— Developing and implementing a brand SMM strategy that works not only for reach but also for influence, brand awareness, and sales
— Building vibrant social media that people want to read, discuss, and share
— Forming a strong team: searching for specialists, developing them, and building an effective ecosystem around you
— Managing the internal team and contractors, and understanding who is best suited for a particular task
— Working with a base of reliable contractors: creatives, production teams, designers, editors, meme creators, influencers, and other specialists
— Finding unconventional opportunities for organic growth: free publications, viral news hooks, partnerships, and media reach
— Staying updated on internet culture, trends, new formats, and memes. Most importantly, understanding what suits the Tutu brand and what doesn't
— Sensing the line between a bold idea and reputational risk
— Helping the team hands-on when needed: brainstorming an idea, writing a post, developing a concept, or refining creative work
— Collaborating with PR, marketing, creative, design, and production teams to ensure social media is an integral part of the overall communication strategy
We expect you to have
— 4–6 years of experience in SMM
— 1–2 years of team management experience
— Experience developing SMM strategies for brands with multiple communication channels
— Ability to think strategically and build a system, not just fight fires
— Launched strong SMM projects you are proud of
— Ability to build teams, inspire people, and help them grow
— Experience working with trusted contractors and understanding how to achieve strong results without unnecessary expenses
— Quickly spot trends, enjoy situational marketing, seek new formats, authors, and unconventional approaches
— Understanding of how brands, media, and communities work, and the ability to connect them into a single system
Will be a plus
— Projects that were covered by media without paid placement
— Experience in building an editorial team or brand media
— Experience launching viral campaigns and cultural news hooks
— Experience working with influencers, creators, or partner special projects
About the Team and Work Processes
The in-house team currently includes an editor, and we also work with a freelance copywriter and editor.
There will be a lot of interaction within the marketing department: with the design, PR, performance, CRM, and other teams.
It's important for us that SMM doesn't exist in isolation from other communications but strengthens the brand, product launches, PR events, and marketing campaigns.
Work Schedule
We work 5/2.
You can choose a convenient format: a permanent desk in the office or a hybrid schedule.
Path to Offer
