Product Owner (Core User Audience) at Zvuk audio service

The core audience team at Zvuk is looking for a Product Owner to help turn casual listeners into devoted music lovers and make Zvuk their primary musical habit.

Zvuk is a service where people don't just search for music, they live it. They are responsible for ensuring that a user who chooses the service once stays with the company for months and years. You will be involved in retention mechanics, loyalty building, and growing the activity of core users. You will seek answers to the questions:

• How can we make sure a user returns tomorrow?
• How can we make Zvuk the first-choice application for listeners?
• How can we transition a user from passive consumption to active engagement?

The goal is to build long-term relationships with the user through emotions, rituals, and personal experiences.

Why this is important:

The core audience is the foundation of the product and the main source of long-term growth. Retaining an existing loyal user is just as important as attracting a new one, and the activity of the core forms a healthy product economy.

Before becoming part of the core, users go through a complex journey from their first interaction to a deep habit: today they open a playlist, next month they subscribe, and in a year they are an expert who curates their own selections and tracks releases from their favorite artists hour by hour. It is on this path that the team must not lose them. They view the Core not as a static group of people in a database, but as a dynamic system of motivations, habits, and retention scenarios, and the task is to ensure that the user finds more and more value in the service each month.

What you will be doing:

• Forming a strategy for the growth of the core audience based on metrics and data
• Managing a portfolio of hypotheses, identifying growth points for core audience metrics
• Organizing a transparent Discovery process within the team, launching product research, and bringing initiatives to readiness for Delivery with designers and system analysts
• Building partnerships with the Delivery team, supporting development during the implementation phase, and maintaining transparency of product initiatives and plans
• Evaluating launches, interpreting research results, and making decisions about next steps
• Interacting with related areas to implement joint projects

You will succeed if you:

• Have a product approach based on metrics, data, and mathematics
• Make decisions based on quantitative and qualitative data, can see real user scenarios behind the numbers, and identify cause-and-effect relationships
• Have experience as a Product Owner in an IT company (preferably in b2c digital: media, streaming, marketplaces, lifestyle, etc.)
• Have experience with personalization technologies
• Possess expertise in quantitative and qualitative research
• Can adapt and improvise on the go, demonstrating flexibility
• Have qualities such as teamwork, independence, and initiative
• Have experience with cross-team projects
• Have experience working with specific/complex user segments