The sports nutrition manufacturer Body-pit is looking for a Commercial Director. The product of the position is the company's growing profit according to the approved plan.
Over the past year, we have become the largest franchise network of stores selling dietary supplements and sports nutrition. Today, the network has over 100 stores in 3 countries. The next task is to reach 5 franchise sales and scale the network to 300 branches.
What needs to be done:
- Ensure the plan for qualified leads, sales, and company profit is met.
- Build a predictable lead generation system and provide the required number of qualified leads for the sales department.
- Manage the head of the marketing department: set tasks, monitor results, cost per qualified lead, customer acquisition cost, and the effectiveness of each channel.
- Develop both classic internet marketing and alternative customer acquisition channels: partnerships, collaborations, outbound marketing, content, non-standard lead generation methods, and other hypotheses.
- Continuously search for, test, and scale new sources of qualified leads.
- Build a strong system for initial product sales with investments of 3 million rubles or more: team, funnel, deal stages, work standards, control, and analytics.
- Manage the entire commercial funnel: from the first contact with a potential client to closing the deal.
- Increase conversions at each stage of the funnel and manage key performance indicators: number of qualified leads, CPL, CAC, conversions, number of meetings, number of sales, and profit.
- Conduct regular meetings, analyze deals, listen to calls, identify bottlenecks, and strengthen the sales team.
- Make decisions based on numbers and business economics, constantly finding new points of revenue and profit growth.
- After building an effective system for initial sales, take over and further develop repeat sales of goods to the existing network.
Mandatory candidate requirements:
- Successful experience managing the commercial block, sales, and marketing with personal responsibility for financial results for at least 2 years.
- Successful experience selling high-value products or services with a check/investment of 3 million rubles or more.
- Ability to manage numbers: CPL, cost per qualified lead, CAC, ROMI, funnel conversions, revenue, margin, and profit.
- Proven results in previous workplaces. You must be able to clearly state in numbers: what was before you, what you specifically did, and what financial result you achieved.
- Strong commercial and entrepreneurial thinking: the ability to independently find growth opportunities, quickly test hypotheses, and bring them to financial results.
- Focus not on processes, number of meetings, and reports, but on the final result — leads, sales, and profit.
What you will get:
- A real opportunity to become a partner in the business upon achieving agreed-upon results.
- The opportunity to directly influence the marketing, sales, and financial performance of the company.
- Work not with a startup from scratch, but with an operating company, a large franchise network, and an existing product.
- Freedom to propose and test new commercial hypotheses, rebuild the funnel, and strengthen the team.
- The opportunity to build a strong commercial unit under you and personally influence the next stage of the company's scaling.
