In this role, you will:
As our Marketing Generalist, you'll be both strategist and executor—sometimes building campaigns hands-on in HubSpot, other times writing technical specs for our RevOps team to implement. You'll own outcomes regardless of who does the tactical work. In a given quarter, you might focus on 1-2 of the following:
- Drive Marketing-Led Outbound: Design and execute automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale.
- Execute Account-Based Marketing: Build and launch ABM campaigns that engage target accounts throughout their buying journey, coordinating across channels and stakeholders.
- Optimize Trial-to-Sales Conversion: Identify behavioral signals that indicate when trial users need sales engagement, then build the systems and processes to route them effectively.
- Content Nurture Sequences: Design and write multi-touch email sequences that turn content engagement into qualified pipeline, applying solution-selling frameworks at every stage.
- Scale AI Adoption: Identify high-value use cases for AI tools (particularly Claude), train team members, and build the enablement resources that help the entire marketing team work more efficiently.
About you:
- 3+ years of B2B marketing experience with a proven mix of demand generation, marketing operations, and hands-on campaign execution.
- Martech fluency and systems thinking - you quickly learn new tools (HubSpot, Salesforce, ABM platforms), understand how systems connect and data flows, and can build sophisticated audience segments across platforms.
- Strong email copywriting skills with a solid grasp of pain point and solution-selling frameworks; you can write compelling sequences that convert at different stages of buyer temperature.
