What you’ll do
- Own the strategy and execution of multi-channel campaigns that drive sales-qualified opportunities (SQOs) across the funnel.
- Build the 1:few program — including email nurtures, webinars, and paid media — to build brand awareness and generate pipeline in high-value accounts.
- Collaborate with the Demand Generation Lead on select 1:many campaigns.
- Operate at the intersection of marketing strategy, technology, and analytics — leveraging our demand gen tech stack (HubSpot, 6sense, Salesforce), building audience segments, and continuously testing and iterating to improve conversion at every stage.
- Own campaign performance reporting and be accountable for pipeline contribution and SQO targets.
- Be part of the Growth Marketing team and work cross-functionally with Sales, Content, and Product Marketing.
Who you are
You are a data-driven, creative marketer who thrives on building campaigns that generate real pipeline. You're equally comfortable designing a scalable 1:many nurture program as you are crafting a personalized 1:few play for a strategic account segment. You bring a builder's mindset — you don't just execute campaigns, you architect the strategies and goals behind them — and you measure your success in sales-qualified opportunities and revenue.
Requirements
- 2-4 years of experience in B2B demand generation or growth marketing, with a demonstrated track record of driving pipeline and sales-qualified opportunities
- Hands-on proficiency with HubSpot, 6sense, and Salesforce
- Experience designing and executing both 1:many scaled programs (email nurtures, webinars, paid campaigns) and 1:few account-based plays for targeted segments
- Strong analytical skills with the ability to build campaign reporting, interpret funnel metrics, and make data-driven optimization decisions
- Excellent cross-functional collaboration skills, particularly with Sales — you know how to align on target account lists, SQO definitions, and feedback loops
