Cleverside is an international mobile product company based in Cyprus, with a growing team of 50+ people. Since 2019, we’ve been creating mobile games, our portfolio features 15+ mobile games across iOS, Android, and Amazon, reaching 265 million installs. Our games engage players, challenge their thinking, and create memorable experiences. We leverage data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform and grow.

We are seeking a skilled User Acquisition Manager to set up advertising campaigns in video ad networks Unity Ads, AppLovin, Mintegral.

Your Role:

• Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, AppLovin, Mintegral).
• Work with DSP platforms (Moloco, Liftoff, Smadex).
• Search for partners and purchase incentivized traffic.
• Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.
• Prepare and launch soft launches.
• Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.
• Collaborate with internal teams: marketing, creative production, analytics, product, and others.
• Research and test new tools, channels, and strategies.
• Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.

What makes you a great fit:

• Experience with different product including web products - as a plus (incent traffic, DSP, video networks);
• Experience with subscription-based and ad-monetized products (games/utilities);
• 3+ years of experience working with video ad networks;
• Experience with attribution and analytics systems (AppsFlyer, Adjust);
• Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;