Head of Brand Marketing Department

Responsibilities:

• Building a brand marketing strategy;

Research of consumer and market trends and technologies:

• Conducting consumer research during the development of brand positioning and new product launches;
• Tracking changes in audience behavior, taste preferences, and trends.

Market Environment Research:

• Conducting regular market analysis: demand dynamics, seasonality, key players and their shares, price monitoring and price indices.

Brand Assortment Strategy Management:

• Managing the existing assortment matrix and developing new assortments in accordance with identified consumer trends based on sales market analytics;
• Quality management of the components of the assortment development process: formulation, production technology, organoleptics, and cost control of the final product;
• Preparing "selling presentations" for the sales department with market trends, key product advantages, target audience, and shelf positioning;
• Interaction with internal functions to manage new product launches: commercial, R&D, sales department, trade marketing, etc.

Requirements:

• Higher education;
• At least 5 years of experience in marketing in an FMCG company;
• Non-standard thinking, high creativity;
• Experience in PR, internet promotion (including viral), TV, print, design, product marketing;
• Advanced user of Excel, Power Point, Photoshop, knowledge of graphic software.

Conditions:

• Work schedule 5/2 from 9:00 to 18:00;
• Official employment in accordance with the Labor Code of the Russian Federation;
• Salary is discussed individually with each candidate. Please indicate your expected income level in your cover letter.
• The office is located at: Moscow region, Lyubertsy, Ogurechnaya st. 3 - 10 minutes walk from MCD-3 Pankí.