Sber2B is a system of business services under unified management. Together, we solve complex tasks for the government, business, and regions using big data analytics, artificial intelligence, automation, and electronic document management.
We in numbers:
• 50+ proprietary solutions
• 1.2 million small business clients
• 40+ industries use our products
• 2.5 thousand clients in large business and the public sector
Our technologies (big data analytics, machine learning, visualization) help businesses grow and regions develop.
We are currently looking for a proactive, mature PR Director who will take responsibility for shaping and promoting the image of the entire Group of Companies in the market.
Responsibilities:
- Developing a unified PR/GR strategy for the technology holding and its product lines within the bank's ecosystem (fintech, digitalization, AI, data, EDM, consulting);
- Product PR: Establishing a process and setting tasks for the development and implementation of communications to promote B2B products among business audiences;
- Launching and PR support for projects involving government bodies and regulators;
- Developing and producing PR agenda: press releases, expert comments, articles, longreads, technical reviews, Q&A, blog posts, scripts and talking points for speakers;
- Managing relationships with media and industry platforms: federal and business media, IT and telecom media, niche resources for developers and product teams;
- Establishing a process and setting tasks for PR support of partnerships and programs (joint B2B and B2G projects with corporate customers) as key information triggers;
- Promoting the personal brand of the CEO and heads of key business areas: shaping positioning, key themes and narratives, planning presence in media, at industry platforms and in digital channels, building systemic PR support for their public activities.
We will be glad to meet you if you have:
- Higher education in communications, marketing, journalism, or related humanities disciplines;
- At least 7 years of PR/GR experience, including at least 3 years in a leadership role (PR Director / Head of Communications) in fintech, a large IT/industrial holding, telecommunications, or banking sector;
- Proven experience in launching and PR support for complex B2B technology directions and platforms;
- Established connections or readiness to quickly build relationships with business, IT, and industry media; experience in bringing companies to the top agenda in niches of cloud, AI, B2B digitalization;
- Experience working with industry and professional platforms (forums, associations, conferences, accelerators, educational programs) as PR presence channels;
- Strong B2B copywriting skills: preparing press releases, longreads, technical reviews, case studies, columns, comments, and Q&A for media, industry publications, and own platforms;
- Experience in building a long-term product PR agenda around cloud, AI, and data solutions, platforms for developers, EDM services, and consulting — independent of advertising campaigns;
- Experience managing a PR team and external contractors (agencies, consultants), building processes, and distributing responsibilities in a matrix structure;
- Media analytics skills: evaluating the effectiveness of PR activities (media measurement, SOV, reach quality, targeting accuracy, contribution to brand awareness and trust);
- English language proficiency not lower than Upper Intermediate (working with international partners, media, industry materials, and best practices).
What we offer:
- Work in an accredited IT company;
- Convenient office (m. Kaluzhskaya, Obrucheva St. 30/1 b.2);
- Annual bonus based on work results;
- Connection to VHI, telemedicine, check-ups – after three months of work in the company;
- Maternity care, laser vision correction, and dentistry after two years of continuous service in the Sber group;
- Special conditions for family insurance;
- Opportunity to participate in the corporate pension program;
- Corporate training;
- Free subscription to SberPrime and discounts from partners;
- New Year's gifts for children, corporate events, and support in special life situations;
- Discounts at X-Fit, WorldClass sports clubs.
Why it's great to work here:
- Visible results: your contribution directly impacts the product and the company's development;
- We minimize bureaucracy and encourage initiative;
- Opportunity for career growth within the team or other departments;
- Contribution to societal development: our research contributes to improving regional economies and people's quality of life.
