Remote Vacancy.

Online children's programming school ItiGeniu is looking for a Commercial Director to unite marketing and sales into a single growth system.

The company is seeking a person who will take responsibility for the entire commercial funnel — from customer acquisition to payment, channel economics, and revenue growth.

What you will do:

Build a unified commercial system:

• Currently, marketing and sales operate in their own silos, but we need someone who can connect them into a single system.
• Your task is to ensure that all commercial decisions are made based on business economics, not just individual functions.
• You will be responsible for the entire customer journey: segment → offer → channel → creative → lead → sale → payment → economics.

Key Responsibilities:

• Develop and implement the company's commercial strategy.
• Manage marketing and sales as a unified system.
• Be responsible for revenue growth and the efficiency of the entire commercial funnel.
• Manage the acquisition budget and reallocate investments across channels.
• Develop performance marketing, CRM, partnership channels, referral programs, and organic growth.
• Collaborate with the Head of Sales to improve conversion rates, lead processing quality, scripts, and sales processes.
• Partner with the CPO to develop product offers, packaging, and commercial proposals.
• Work with the CFO to make decisions on unit economics, profitability, high-ticket sales, installment plans, and financial models.
• Build a transparent system of commercial analytics and regular data-driven decision-making.
• Synchronize marketing, sales, product, and finance.

Tasks to be addressed in the near future:

We expect the Commercial Director to help make and implement decisions on issues such as:

• Improving the quality of incoming traffic.
• Increasing conversion to payment.
• Improving attendance at trial lessons.
• Implementing lead scoring.
• Developing self-registration processes.
• Identifying the most profitable business models and geographies.
• Testing new commercial hypotheses.
• Determining optimal product policy in collaboration with the CPO.
• Developing an analytics system across the entire funnel.
• Preparing a robust commercial system for seasonal peaks.

Your responsibilities will include:

Commercial strategy. / Marketing. / Sales Department. / Performance marketing. / CRM and database reactivation. / Partnerships. / Commercial analytics. / Acquisition budget. / Commercial funnel economics. / Development of the commercial team.

Candidate Expectations:

• Have previously been responsible for the overall commercial results of a business, not just marketing or sales.
• Have managed both marketing and sales simultaneously, or worked at the intersection of these functions.
• Have a strong understanding of performance marketing, while being able to manage through a strong team.
• Understand unit economics, CAC, LTV, ROMI, profitability.
• Be able to analyze sales, reasons for rejection, and conversions.
• Be able to make decisions based on data, not intuition.
• Be capable of uniting strong leaders around a common goal.
• Be skilled at building processes and synchronization between departments.
• Be comfortable working in an environment of change and high speed.

It will be a significant advantage:

• Experience in EdTech.
• Experience in subscription or service-based businesses.
• Experience scaling international projects.
• Experience restructuring a commercial function during company growth.

What we offer:

• The opportunity to build the company's commercial function at a new stage of development.
• Direct influence on business strategy.
• A strong management team.
• Freedom in decision-making and launching hypotheses.
• A transparent system of interaction with the CEO, CPO, and CFO.
• Competitive salary, flexible schedule, and the ability to work from anywhere.
• Employment: self-employed (Belarus, Russia), individual entrepreneur (Georgia), business incubator (Poland) – we cover 50% of taxes.
• For every 3 months worked, the employee is granted 7 paid days off (28 days per year). You can use them as you see fit: for rest and recovery, to avoid burnout, for personal celebrations, or in case of illness.
• We care about the mental well-being of every employee, offering psychological support and an environment for both professional and personal growth.

Hiring Process:

• Interview with an AI assistant / or with a recruiter.
• Interview with the CEO, COO, Head of Sales, and CMO.
• Interview with the top management team.
• Offer.