Company:** Guta Group
Location: Moscow
Experience: Over 6 years

Key Tasks:

• Development of the marketing concept for a new project: positioning and development tactics for the new brand, target segments, price positioning, food format, and assortment matrix.
• Formulation of a unique brand story and key messages for the audience.
• Conducting market analysis, competitor analysis, trend analysis, and consumer insights.
• Analytics and control: tracking key performance indicators (KPIs): brand awareness growth, conversions, loyalty, profitability. Evaluating campaign effectiveness, adjusting plans based on data.
• Cross-functional interaction: operations, production, assigning tasks to designers, as well as communication with external contractors and agencies.
• Development of technical specifications and selection of contractors, quality control, deadlines, and effectiveness of their work.
• Preparation of presentation materials for the project.

Requirements:

• Experience as a brand manager / head of marketing department in the HoReCa sector (restaurants, coffee shops, fast food) for at least 5 years.
• Understanding of the marketing cycle, pricing analysis and management tools.
• Experience in developing and launching new brands or concepts in the food service industry (preferably "from scratch").
• Skills in strategic planning, analytics, ability to work with unit economics, and understanding how marketing affects profit, not just traffic growth.
• Proficiency in web analytics tools, contextual and targeted advertising.

We guarantee:

• High income, to be discussed based on interview results
• Official employment according to the Labor Code of the Russian Federation and a fully legal salary
• Corporate discounts from Holding enterprises after the probationary period