Company:** Rostic’s (International Restaurant Brands)
Location: Moscow
Experience: 1 to 3 years
Responsibilities:
- Organization of outdoor and other advertising. Ensuring navigation by purchasing advertising structures within the budget for the assigned territory (OOH; Indoor)
- Development, implementation, management, and calculation of the effectiveness of marketing activities aimed at increasing turnover, Sales mix, and Product mix of restaurants. Regular presentation of results
- Development, management, and calculation of the effectiveness of projects aimed at improving product cost
- Analysis of the need for POS materials and organization of control over the use of advertising products
- Participation in all operational issues related to the opening of new restaurants, in accordance with the area of responsibility
- Full marketing support for new openings – enhanced advertising support, launch of BTL and digital activities to ensure the facility reaches planned turnover
- Management of the marketing budget within the assigned territory
- Control of the use of guidelines, brand books, and other rules. Independent writing of briefs for the development of advertising materials
- Control of compliance with advertising and other partners regarding the legislation on advertising, media, etc. of the Russian Federation
- Control of the placement of advertising materials in restaurants according to the Brand’s standard.
Requirements:
- Higher education
- Successful experience (from 3 years) in designing and implementing cross-channel advertising campaigns using outdoor advertising, trade, and digital marketing tools in industries such as FMCG, Retail, E-commerce
- Readiness for a mobile work nature, readiness for business trips (up to 4 business trips per year)
Functional Skills:
- Knowledge of marketing fundamentals in general and local marketing (outdoor and internet advertising, trade marketing)
- Experience in developing and launching interactive promotions, including idea creation, implementation, analysis of received data and user behavior, preparation and presentation of final results
Business Qualities:
- Autonomous work, leadership qualities
- Excellent business communication and project management skills
- Analytical skills
- Creativity, ability to think outside the box
- Proactive approach
Conditions:
- Work in a dynamically developing company with a well-known name
- Salary paid 2 times a month, without delays
- Hybrid work schedule
- Annual bonus for high work results, based on a clear and adequate calculation formula
- Official employment according to the Labor Code of the Russian Federation
- Social package (meal compensation, voluntary medical insurance, accident insurance)
