Lamoda is actively developing its own network of pickup points and plans to open hundreds of new locations. We are looking for a Senior Manager who will take on the marketing support for these openings and help build an effective local marketing model.
This is an opportunity not just to launch advertising campaigns, but to build a system for evaluating their incremental impact on the business, test it at pilot pickup points, and then scale it across the entire network.
Responsibilities:
- Develop and implement a marketing strategy for the promotion of new pickup points;
- Formulate marketing and media plans considering regions and target audience;
- Launch outdoor advertising, indoor, BTL, geo-targeting ads, SMS, local digital campaigns, and partner activities;
- Search for and coordinate contractors and advertising agencies;
- Control budgets, deadlines, and plan execution;
- Analyze traffic, conversion, and incremental marketing effects;
- Prepare reports and presentations for management;
- Test new channels and scale effective solutions;
- Monitor the market, competitor activities, and local territory specifics.
We expect:
- Marketing experience of 3+ years;
- Experience in e-commerce, retail, fashion, logistics, franchising, or the pickup point sector;
- Experience with local or regional marketing campaigns;
- Knowledge of offline tools: OOH, indoor, BTL;
- Experience with geo-targeting ads, SMS, social networks, and other local digital channels;
- Experience managing contractors and advertising agencies;
- Skills in working with marketing metrics, reporting, and analytics;
- Proficient in Excel or Google Sheets and PowerPoint or Google Slides;
- Independence, responsibility, and results-orientation.
We offer:
- Official employment according to the Labor Code of the Russian Federation;
- Competitive "white" salary (base salary + semi-annual bonus);
- Hybrid work format (2-3 days a week in a modern office in Moscow);
- Extended voluntary medical insurance program with dental care;
- Opportunities for professional and career growth;
- Corporate training and a developed corporate culture;
- Monthly discount on Lamoda purchases up to 25%;
- Work in a strong team of professionals with the opportunity to influence the loyalty program development for millions of customers;
- No Dress Code.
